Angeline Kong Email and Phone Number

Key Responsibilities: 1) Developing holistic digital and non-digital engagement strategies across complex, fragmented divisions within the organisations2) Involved in formulating business and marketing strategies3) Involved in change management projects (i.e Creating and implementing new processes)4) Customer experience management across on and offline touch points5) Strategic alliance & partnership negotiation6) 'End to End' integrated campaign planning and implementation7) Customer segmentation8) Web analytics9) Website and eCommerce development (creating sitemaps and involved in the designs)10) Brand management11) Stakeholder management12) Assist in managing the marketing budget.13) CRM and customer lifecycle marketing -from strategy to systems and program implementationAchievements:1) Implemented a new system to improve the efficiencies in managing marketing merchandises and conferences/exhibitions (i.e.: New web ordering system, new conference request briefing forms etc) which resulted: - Lowering internal warehouse costings - 50% increase in warm leads at the first event executed after the new process2) Successfully implemented 2 major campaigns within the business.3) Assisted in structuring a new internal communication plan within the organization4) Implemented new brand strategies for 2 divisions.

Achievements:● Successfully executed Bosch Thermotechnology’s first Cash Bonus promotion in SA which was then rolled out nation-wide in 2013● Developed the New Zealand Bosch Climate and Large Specified Systems (LSS) website● Produced a suite of corporate videos and developed a Youtube Channel● Developed e-newsletters for target customer segments● Implemented e-Direct Marketing and Short Message Service (SMS) marketing in 2013● Successfully planned and executed the annual Divisional Sales Conference in 2013● Expanded customer database by approximately 400%