We’re a one-of-a-kind human experience agency.We orchestrate experiences for people across their customer journey—leveraging human insight, the world’s best data, empathic creativity, and the most powerful technology available. We do all this to deliver business results for our clients and to create more meaningful connections between humans and brands.We call these Connections Designed to Matter.

Oversaw Digital Marketing for Citibank Cards Division including Email, Social, Mobile App Marketing, Search, Digital Media and Advertising, Web Experiences and Direct streams. Created large scale CRM, Acquisition, Engagement and Loyalty campaigns while cultivating successful partnerships with senior level clients. Built and managed a strong team of Account Directors, Supervisors and Executives while uncovering and growing new business opportunities.

Provided brand and communications consulting services to develop effective go-to-market strategies. Identified key objectives, helping to clarify and consistently articulate company stories and built marketing plans to meet specific business goals such as lead generation, awareness, and retention. Crafted social and search strategies to support activation plans and tactical campaign recommendations to build brand equity.

Ran the multi-million dollar global relationship with American Express, overseeing every aspect of the relationship – from brand identity, product architecture, naming, and card design, to the creation and management of global graphic standards, and membership strategies. Pioneered product launches and innovative payments solutions to new customer sets and extended the American Express brand into digital media forms with the first Amex mobile application. Gained AOR status and secured top agency ranking within American Express while tripling the relationship from $3 to $10 million in yearly revenue.Samples of projects include: Brand Architecture and Alignment, Digital Content and Web Design for large scale global Brandsite, Visual Identity Systems, Guidelines, Implementation and Training, Naming, Card printing and R&D expertise, Simplification of complex communication pieces and Information Design.

Responsible for acquisition and awareness advertising for the retail division of T. Rowe Price. Focused on the promotion of mutual funds and related financial services to self-directed investors within a crowded competitive landscape. Responsible for cross-selling campaign strategies to key stakeholders in multiple corporate divisions including retirement planning services, third party distributors and institutional investors.

Senior member of largest account team in agency, managing CenturyLink. Responsible for all strategic planning, writing and presentation of high-level marketing plans, creative briefs and positioning documents. Developed, implemented and reported success metrics for integrated quarterly campaigns including direct mail, television, radio, outdoor, print, online and in-store retail materials.

Managed major accounts for EoExchange, start-up specializing in search technologies, taxonomy development, and portal integration solutions. Cultivated relationships with C-Suite level decision makers to up-sell across organizational channels and increased end-user impressions through custom built interfaces. Collaborated with business development to determine project scope and customize sales contracts for clients. Assumed lead on post-sale activities to guarantee delivery of web-based application packages meeting customer expectations, deadlines and budget requirements.

Managing up to 12 clients simultaneously, developed and implemented marketing and communications programs building global technology brands and start ups based in Silicon Valley. Provided B2B strategic planning services and guided creative. Extended brands into key areas such as print magazine and online advertising, channel programs, investor relations, trade shows, website development, and direct mail. Conducted qualitative and quantitative research to test attitudes and preferences of IT professionals.Clients included: Fujitsu, Siebel Systems (now Oracle), First Virtual Communications, Packeteer and CommerceOne