-Founded ActivForever in Beijing, China, creating a multicultural fitness community.-Led a team of five, fostering innovation and collaboration.-Oversaw product management, ensuring the alignment of offerings with market demands.-Drove business development, identifying and capitalizing on new growth opportunities.-Developed marketing strategies that expanded reach and enhanced brand recognition.-Secured strategic partnerships with top brands like Nike, Lululemon, and Volkswagen.

-Enhanced Brand Awareness: Strategically increased visibility and engagement by crafting compelling brand narratives.-Forged New Partnerships: Successfully negotiated and secured valuable collaborations, driving business growth and expanding market reach.-Event Management: Orchestrated a variety of successful events, from planning stages through to execution, enhancing brand presence and stakeholder engagement.-Social Media Mastery: Managed social media platforms with a focus on content innovation and audience interaction, significantly boosting online presence and follower engagement.

European Innovation Academy Entrepreneurship and Innovation program HKWe spend so much time designing what we believe will be the perfect product/service for our customer just base on assumptions, by the time we make it “perfect” its not really what the customer need. Instead we should start with a MVP and according to the customers feedback iterate until customer validation.So dont fall in love with your idea, fall in love with your customer!