Implement and Manage CRM projects: Optimove, Zendesk Chat, iZooto, XtremePush, in addition to email service provider. Develop strategy and execute customer lifecycle journeys for one to many. Direct Marketing Operations for all departments, including a team in India. Data mining/analysis for list development, CRM, and KPI reporting

• Build meaningful relationships with key stakeholders and partners across large corporation to ensure buy-in of corporate marketing objectives.• Act as a consultant and point of contact for property directors by coaching and mentoring for marketing initiatives. Build curriculum for properties based on needs and expectations.• Onboard new and existing properties into corporate marketing platforms. • Key Player in implementation of several organization-wide projects: BlueVenn Omnichannel, BlueVenn Maax, Salesforce Marketing Cloud, Piano • Develop go-to-market strategies for hundreds of small properties. Utilizing scale to reduce cost and maximize revenue• Strategize with senior management across company to enhance growth, retention and revenue. Implement into action.• Support approximately 600 GHM properties in Salesforce Marketing Cloud, BlueVenn, & Piano. Providing strategy, execution, and analyzing results for best practices.• Continuously create and implement multi-channel marketing campaigns across variety of platforms generating thousands of pre-paid print and digital subscribers on an annualized basis.• Created full scale customer lifecycle journeys for all GHM properties in SFMC• Streamline centralized efforts to accommodate internal and external partners. Designed a standardized process for scalability.