Marketing Strategist
Current• Responsible for implementing marketing programs to promote the hospital’s brand, network of care and parent resources to select target audiences, including parents and physicians. • Develop evolving marketing strategy and communication plans for Just Ask Children’s to position Children’s as parents’ trusted partner in all topics related to the health and well-being of their child(ren).• Additionally served as COVID-19 Content Strategy Facilitator for approximately two years, ensuring all content shared across teams and leveraged for multiple audiences.• Manage all advertising and marketing activities related to the Network of Care, facilitating individual advertising projects, (including traditional and non-traditional mediums and efforts and events) with agency of record, while pro-actively maintaining and growing relationships with Network of Care administrators, in an effort to strategically increase consumer awareness and preference of various locations. • Brand subject matter expert, ensuring consistency of brand across channels and tactics; review and confirm content is relevant and brand compliant while positioning CHCO as pediatric experts parents can rely on for guidance and support for their child’s health. • Support and assist in facilitating all types of brand projects to bolster awareness, preference and intention to use Children's Colorado among target audiences.• Work with various internal and external teams (digital, internal communications, media relations, community development and sponsorships, Physician relations, Child Health Advocacy Institute, government relations, agency of record, etc.) to integrate general marketing content, primary and secondary marketing research and brand messaging wherever possible.