• Determine and administer assessments based on observations and student interaction• Execute student-related treatment activities• Record data and analyze student progress for Individualized Education Program reports

Create and execute digital marketing strategy--including curating content, developing brand voice and cadence across all consumer touchpoints, and establishing digital advertising plans--for non-profit and CPG brands. Help to develop consumer promotions that encompass both online and offline programs to unify brand messaging and tell the brand story in a meaningful way.

• Ideated social media strategy and planned posts for social media platforms, curated contentfor multiple content calendars, and engage with consumers to authentically grow social channels• Created and managed the brand’s first Influencer Marketing program– identifying and working with key industry bloggers and influencers to create content and build brand awareness• Implemented website cadence and information updates, and reported on KPIs using Google Analytics• Designed the consumer communications strategy to be implemented across all online and offline touchpoints to ensure brand voice and personality was threaded through all touchpoints

National Trade Show Events Manager