• Manages a team of SEO Analysts by designing training plans, delegating projects, and providing feedback• Creates weekly and monthly SEO reports and presents insights to company leadership• Conducts keyword research and competitive analyses to identify content optimization opportunities for SEO campaigns• Researches search trends to prioritize optimization strategy for North American domains• Works with copywriters to review web content for proper keyword implementation• Supports the online presence of brick-and-mortar stores by updating store pages with accurate operating hours, addresses, and phone numbers

• Wrote web copy and blog posts for Crate and Barrel and CB2 using SEO best practices• Performed keyword research using platforms including Google Adwords, Searchmetrics, and SEMrush• Provided recommendations for product names to drive traffic to the website• Monitored organic performance of sites using Adobe Analytics and Google Search Console to target optimization improvement opportunities• Researched search trends to identify content opportunities for blogs• Managed multiple projects simultaneously while meeting deadlines• Trained and mentored SEO team interns

• Wrote clear, concise copy for catalog, website, and other marketing materials• Collaborated with team members to brainstorm and develop new content• Composed articles for employee newsletter• Analyzed and evaluated competitors’ marketing materials • Edited communications for tone, style, and clarity• Met deadlines in a fast-paced environment

• Interviewed and trained prospective Learning Support Services employees• Led weekly staff meetings to address employees’ concerns• Mentored freshmen to help them adapt to the university• Worked one-on-one with students provisionally admitted to the university• Analyzed and evaluated current studying techniques of students• Proofread students’ papers and helped them revise and edit their writing

• Collaborated with interns to deliver a capstone presentation to executives • Translated technical information into engaging, benefit-oriented copy• Proofread, revised, and edited corporate communications