Direct reporting to Regional Head of Consumer Products**P&L Commercial Management: Ensure revenue, expenses, and profitability on 7 growth channels of Shopee, Lazada, Tiki, TikTok, Shopify, SoCom and VNShop via data-driven planning, full stack execution, staleholder management/partnership and day-to-day optimization.**Cross-channel Media Optimization: Optimization of Paid Ads, AFF, SEO for on-site and off-site traffic growth and ROAS managememt**KOL Network Management: Establish… Show more Direct reporting to Regional Head of Consumer Products**P&L Commercial Management: Ensure revenue, expenses, and profitability on 7 growth channels of Shopee, Lazada, Tiki, TikTok, Shopify, SoCom and VNShop via data-driven planning, full stack execution, staleholder management/partnership and day-to-day optimization.**Cross-channel Media Optimization: Optimization of Paid Ads, AFF, SEO for on-site and off-site traffic growth and ROAS managememt**KOL Network Management: Establish, grow and maintain AWO KOLs sales network for commercial and brand visibilities growth across Social / E-com platforms**Analytic Sales Studies: Determine performance metrics and deliver comprehensive trend knowledge & industry insight to drive brand performance on sell-in, sell-out, inventory optimization, profitability,...Achievement: Highest Sale Revenue Achieve in May '24 for VN Market, NMV 2.23x MoM, ABS Increase with Ads and AFF GMV increase, ROAS at peak optimization Show less

Direct reporting to Digital Growth Director**E-com Strategic Planning: PIC 26 brands under Unilever, specialized in Analytic Affiliate Marketing & Influencers Affiliate Solutions (Livestream, Booking,..) to drive E-com performance. **Multi-market Performance Management: Optimize and report on Unilever's Vietnam and Philippines market. GMV KPI, budget and ROAS follow-up via self-built data-driven dashboard, communication plans, partnership deals.**Intensive Relationship… Show more Direct reporting to Digital Growth Director**E-com Strategic Planning: PIC 26 brands under Unilever, specialized in Analytic Affiliate Marketing & Influencers Affiliate Solutions (Livestream, Booking,..) to drive E-com performance. **Multi-market Performance Management: Optimize and report on Unilever's Vietnam and Philippines market. GMV KPI, budget and ROAS follow-up via self-built data-driven dashboard, communication plans, partnership deals.**Intensive Relationship Management/Partnership: Clients (E-content Lead, Brand Manager,..) and Vendors (MNC,..) to deliver SoCom digital growth solutions.Achievements:- AFF uplift 2x, contribute 45% Ecom GMV during D-days- KGC campaign #ulvskin23 on Tiktok, 230% engagement KPI, GMV AFF and SoCom Commercial uplift with budget optimize at 83% total- Philippines Market Expansion at peak ROAS with 73% budget, with partnership with Shopee, Lazada and MCN enhanced Show less

Direct reporting to FMCG Cluster Manager** Commercial Leader: Ensure and enhance commercial, seller investment and program KPI of 8 KAMs. Training, career path design. People management.** PMO: PIC of 40% cluster commercial driving projects (Eg. Flash sale, Sub-cat Development). Cluster budget manager. Achievements:Top #1 team commercial growth Q4/2022Growth Rate 10-20% YoY of leading visibilities. Optimized man power via data-based tools.

Direct reporting to Health and Beauty Category Manager**Management of Commercial (GMV/ADO) + Engagement (Ads, Affiliate, Programs,...) KPI: Consulting, sales plan, risk management, general supporting. Work with top 5% seller category (Eg. Hasaki,...). **PMO: PIC of Flash Sale Initiative: Planning, execution, performance report. Advanced usage of Excels. Data implications. Human and Risk management.Achievement:Top 5% best BD performance, rank A Q4/2021.

**End-to-end Project Execution: PICs of 4-5 projects at a time, Digital Products Outcome (Eg. Branding Music Videos, Merchandises,...)**Client - Vendor - External HR Handling: Internal and External Relationship Management and partnership with top tier clients (Eg. Vinamilk, Manulife,..). Paperwork. Time and Quality management.

**Viral content creator and distributor: create, design, allocate and performance follow-up viral posts on Facebook and Instagram for 3 channels of YanBeauty, YanFood and Bestie**Team Leader - cohesive interactions with team members for engagement performance report and workload management