Building brand as an asset- We work with business leaders who share this belief, and understand the immense competitive advantage and commercial results that a brand-led growth strategy brings.- Committed to helping companies of all shapes and sizes harness the power of brands to grow their businesses.- With 30+ years experience in strategic brand building across Europe, Africa, the Middle East, Asia and the Pacific regions, BrandCreativity have helped hundreds of organizations to build outstanding world-class brands.- Our coaches, creative and consultants deliver independent expertise in brand strategy, creativity and communication solutions to help you realize your brand’s true purpose.Most recent project: Repositioning of Viettel Corporation

- Compile, develop and execute the firm’s marketing plan, in line with the business strategy as decided and communicated by the firm’s management;- Setup, update and monitor the approved calendar of events;- Design and co-ordinate media campaigns, advertising and all kind of PR visibility on print, online and social media;- Responsible for the design and production of media content;- Participate in the planning of external and internal events, conferences and fairs and coordinate as directed by the Partners;- Procure all PR and brand related items and materials for the firm’s events;- Be involved in and collaborate on all initiatives related to the firm’s Recruitment, Business Development, PR and Corporate Social Responsibility;- Conduct marketing research to support any required project and keep updated with latest current trends and guidelines;

- Working with MB, Ageas and MuangThai Life to build up brand positioning and strategy for MBAgeas Life- Launching MB Ageas Life campaign in ATL and BTL with concept: Uu tien cho Hanh phuc- Develop the strategy and manage the marketing programs that drive demand for products.- Build up value proposition and contribute attractive features of the products, and communicatethem to the sales team; develop the sales tools that support the selling process of products;- Working with MB Sales Director to build up the sale models and sales process in branches withnew engagement of Customer experience- Plan and execute the launch of new products and releases and manage the cross-functionalimplementation of the plan;- Build up the brand conducts and brand guideline for MBAL brand…Reference Projects: MB Ageas Life branding launching, Uu tien cho Hanh phuc –Digital MarketingCampaign, Be the racer for MB national cross branches, series of MB Ageas Life product such asHanh trang Tich Luy, MBAL An cu, MBAL An phat…

Build up positioning strategy for Vietinbank Aviva as the leading company in Bank Insurance inVietnam- In co-ordination with AVIVA UK to build up customer strategy in order to strengthen brand equityand RNP score of Vietnam- Develop the strategy and manage the marketing programs that drive demand for products.- Work closely with related departments of the Company for market updates and developCompany’s marketing plan, distribution system, long range strategy and policyDevelop product positioning and messaging that differentiates products in the market throughsuitable channels (bancassurance/agency/group/alternatives);- Build up value proposition and contribute attractive features of the products, and communicatethem to the sales team; develop the sales tools that support the selling process of products;- Carry out feasibility testing to ensure that the value proposition and features will be welcomefrom channels and customers;- Plan and execute the launch of new products and releases and manage the cross-functionalimplementation of the plan;- Conduct both Qualitative and Quantitative for the life insurance market to better understand andgather business related statistics/data/activities;- Study existing customer base to propose additional propositions can be built-up to help upselling process;- Be the Government Relationship to strengthen the relationship with MOF and othersGovernment DepartmentReference Projects: VIETINAVIVA branding launching in 2011, Phat loc an khang – HospitalityEndowment Launching Campaign, The strategy to strengthen the Bundle product with Vietinbank,The Customer thesis program for Region…

- Build up the branding and marketing strategy for Priority segment from Market research tosupport sales and report to Director of Personal Finance and Marketing- In charge to build up the brand extensions and keep track the brand awareness andspontaneous of Techcombank brandname- Build up the standard to Priority process includes Premises, Sales Model, SupportSales Material…- Build up the Trade promotion to support sales includes communications, executionand promotion- Main in charge to build up the merchant network for Priority segment as well as topublish the Magazine for Priority segmentReference Projects: Techcombank Priority is the 1st of the Mass affluent Segment in local bank, RM Models for Priority, the guidelines for Priority Premises, The Structure Product for Priority in 2012,The strategy to approach the Affluent segment for Priority, The strategy to build up Priority Life Care,Priority Life Magazine, SPA project..

- Partnership with Brand Creativity – One of the leading branding agency in Netherlands todeliver the branding positioning for local customer in Vietnam- Responsibility and the aim are to develop new business for the company to ensure the growthand progress of the company.- Explore opportunities for bringing new clients for the company.- Maintain the effective relationships with the clients by nurturing the relations- Oversee the process of recruiting and retaining of the employees of the company to ensure thatthe standard of a company never deteriorates.- Take the responsibility and duty to report to the board of directors about the vital information onthe company’s overall performanceReference projects: To explore & execute the Marketing Integration Campaign for Oracle APAC, Bac Abank, TH True Milk…Branding projects: Viettel Global for Timor Leste, Haiti and Burundi project, WellSpring School inHanoi, VIB card reinforcement…

- Managing and developing VIP Customer Service in FPT Securities.- Build up the VIP customer process from door to door- Promote the VIP service as a flagship to positioning FPTS as the leading company isVIP sectors