Ani Asatryan Email & Phone Number

Beverly Hills, California, Us

Beverly Hills, California, Us

• Plan and execute events across multiple industries ranging in budget from $75K to $5M. • Lead teams of 50+ staff members across multiple divisions including guest services, security, production, operations, marketing, talent, ticketing, IT, and food & beverage as well as external partners.• Develop and manage timelines, budgets, contracts, invoices, vendor agreements, payments, guests lists, staffing sheets and all other necessary paperwork to execute the event.• Manage event logistics and execution for multiple events at a time, including: school fundraisers, product launches, filmings, conferences, corporate events, trade shows, galas and award shows, skilfully pivoting at any moment to address the immediate needs of any client.• Increase revenue by 30% with multiple upsell opportunities after contract finalization.• Resourcefully curate services and negotiate contracts with vendors to minimize client costs, stay on budget, and maximize internal profit margins, resulting in a minimum 50% profit on events.• Manage client relationships with proficiency, resulting in 80% repeat business for annual events• Specialize in pandemic-era drive-in, drive-thru, and outdoor experiential events, pivoting constantly to adhere to all proper event protocols set forth by the County Health Department.• Obtain and manage all Police, Fire, Liquor, Insurance, filming and other necessary permits and certificates for each event.• Resourcefully problem solving, thinking quickly on my feet to resolve problems quickly and efficiently in high-pressure environments as they arise.

Los Angeles, California, Us

• In coordination with the Marketing Division, Membership Division and Development Division, plan, develop and oversee various community and public events. Duties include conceptualizing new and re-conceptualizing existing events, creating timelines, budgets, coordinating with various divisions, volunteers, vendors, and hired entertainment to create the event, oversee the event set-up, running, and tear-down, and follow-up with budgets, payments, and post-event documentation.• Serve as an event lead on 20+ public and private events ranging in guest count from 10 to 10,000+.• Assist the Director of Special Events in organizing the annual fundraiser responsible for bringing in over one million dollars.• Refine event purposes, develop themes, and create detailed event programs relating to the mission of the organization.• Organize, prioritize, and complete work in a timely manner, while working on multiple events at one time.• Coordinate police, fire, liquor, insurance and other permits and certificates. • Coordinate with Marketing Division, Publications Department, public relations firms, photographers, and media representatives, and other entities to provide advanced, day-of-event, and post-event marketing and public relations support.• Revitalized annual member event that resulted in a 60% increase in attendance from prior year.• Created a new annual event that allowed donors an intimate setting with the President and Zoo Director and led to over $1.5 million in donations to the Zoo.• Reduced event costs by up to 20%, while increasing event activities by negotiating better contracts and rates with vendors and entertainers.• Increased event management efficiency by 75% with the suggestion and implementation of a new event management system.• Manage event staff and volunteers of up to 50• Manage event ticketing, monitor revenue, manage vendor payments and coordinate all city and insurance permits as needed.

• Manage RFP solicitations for events.• Develop event-specific organizational tools, such as production timelines, contact lists, on-site deliverable schedules, etc.• Discuss client visions and ideas for event.• Create layouts and designs based on event logistics.• Budget rentals and décor based on client needs.• Negotiate rates with vendors to ensure client event is success.• Coordinate with other vendors to ensure smooth flow of event.• Manage design and layout day of event, including managing staff of 15+.• Develop, support, and execute marketing strategies. • Create all email marketing and ad campaigns for company.• Create personal Rolodex of clients.

• Developed, organized and executed marketing strategies to attract clientele.• Coordinated and managed all designs, décor and logistics for in-store events. • Coordinated all film and movie shoots with vendors and talent.• Created new calendar and appointment book system to streamline customer appointment process.• Implemented new customer tracking system to stay on top of leads which led to a 35% increase in sales.• Improved order accuracy by 40% by creating system to assist sales associates with appropriate lead times for gown ordering.• Trained new employees in sales and all sales related computer software.• Assisted with sales, and negotiated closing deals as needed.• Exceeded sales goals by 50%, totaling over $230,000.00 annually, and ranked #1 in sales in first year.• Processed payments, orders, and invoices.• Managed heavy call volume and office calendar.• Created magazine ads, email marketing blasts, and overall print materials for company.

• Met with clients, discussed designs & concepts for event.• Created and executed proposals and contracts.• Managed all event logistics including design, décor, menu planning, layout, RSVP lists, and budgets.• Visited venues and vendors with clients, negotiated budgets with vendors, ensuring successful implementation of client’s vision and an increase in profit margin for the event.• Researched new venues and vendors, kept up to date with new trends and styles.• Coordinated photo and film shoots, magazine layouts, press inquiries, media placements, and publicity for the store.• Designed and managed trade show booths at annual shows. • Booked and coordinated all in-store events from trunk shows to “meet and greets” with designers.• Managed heavy calendars, appointments, phones, mail and email.

• Met with clients, conceptualized event designs, prepared proposals and acquired contracts. • Created timelines, booked appropriate vendors and staff, & managed events on site.• Created an event profit margin spreadsheet to analyze event profitability.• Secured all required contracts, invoices, proof of insurance and other necessary documentation.• Increased profit margins by 30%, by re-negotiating contracts and re-searching new vendors.• Resolved all on-site problems, if any, and maintained a calm pace under pressure.• Acquired AV and lighting technical skills, and implemented lighting design at events.• Supervised and managed all vendor load-ins and strikes.• Created and maintained vendor relationships, managed teams of 10+ on site at events.• Managed all vendor invoices and payments. • Managed general office duties including calendars, phones, filing, and corporate events.

Calabasas, California, Us

• Conducted media campaigns and prepared press kits related to movie premiers, screenings, and product launches.• Worked with outside vendors to design, coordinate and execute client events.• Created and maintained invitation lists, RSVP lists, and media lists.• Designed and manned Hollywood Radio and Television Society Kids Day Booth.• Wrote, distributed and placed press releases and media advisories.• Coordinated travel for clients and publicists.

• Assisted publicists on red carpet with clients, on-site event coordination, and press check-ins. • Managed publicists’ phones and calendars; Updated and maintained media lists.• Coordinated all promotional materials for press• Distributed timelines, press badges, event permits, and radio/equipment.• Typed memos and letters, prepared and sent faxes, filed and maintained filing system.• Screened magazines, copied press clippings and distributed to clients accordingly.

• Transcribed and prepared letters, contracts, memos, agendas and correspondence.• Managed partners’ calendars and phones.• Transcribed and prepared letters, contracts, memos, agendas and correspondence.• Executed legal filings with the Secretary of State.• Processed all invoices and payments to vendors.• Oversaw general office management including, phones, faxing, mailing, filing, and calendar.• Coordinated and booked corporate meetings and lunches.• Arranged travel plans for clients.• Transcribed, prepared and filed meeting minutes with the Secretary of State.

• Managed phones and calendars for President and CFO.• Oversaw general office management including, phones, faxing, mailing, filing, and calendars.• Wrote and edited physician biographies for marketing database profiles.