- Designed and implemented effective Marketing communication materials to relevant stakeholders. The materials included product promotion and frontline approach to customers which were aligned to organizational vision and mission. - Worked with key internal stakeholders to organize motivational events and campaigns to boost employee morale and business revenue- Conduct thorough marketing research and analysis to identify and tap current market opportunity and customer need- Prepare financial analysis and budgeting for existing and new products and conduct presentations to top management on product/service’s feasibility study. - Constantly monitor and update web based communication.- Liaise with external stakeholders such as Corporate Houses, MoU Partners, Auto vendors and developers - Organize fairs e.g REHAB Summer Fairs, to ensure maximum visibility and brand recall among the target segments. - Provide innovative ideas to improve product, process and services across the organization- Monitor and Review financial status of the portfolio, make investment decision considering economic changes and constantly be vigilant to serve the customers- Implement special sales incentive campaigns to capitalize opportunities across different channels as well as different special segments in the product portfolio.

- Evaluate, Analyze and Launch new product variant in the Mortgage & Auto Loan product market- Bring in product, process & system improvements to deliver business efficiency and greater effectiveness- Develop and implement special sales incentive campaigns to capitalize opportunities across different channels as well as different special segments in the product portfolio.- Effectively manage and maintain satisfactory customer relationship through resolving customer complaints requiring product & process expertise on mortgage and auto on a continuous basis and also delivering client counseling to decrease/prevent attrition to competitor banks.- Constantly be vigilant of the regulatory environment and overcome challenges, posed by changing regulatory policy governing the banking industry, through creative and efficient approach.- yearly targets for the bank - Develop and recommend product development and launch proposals and also actively work in the product launch teams (for Mortgage, Auto & Bancassurance)- Identify and recommend process & system improvements to deliver business efficiency and greater effectiveness- Managing All the insurance product (MRTA,ARTA) related to Mortgage & Auto