Anil Arora Email and Phone Number

• A result oriented professional with over 30 years of rich experience in managing a wide spectrum of National Level operations entailing Marketing Strategy – Brand Marketing & Product Marketing , Business Strategy, Channel Management (Retailers , Distributors , Ecom , B2B , LFR , FOMT) , Product Development/Brand management, Trade Marketing & Sales , Team Management , Channel Management , Profit Planning ,Strategic (M+ & Y+ Planning’s),Workforce Motivation, Product Promotions, Top / Bottom line planning Future forecast , Customer insight Study , Channel Health Planning , Numeric & Weighted Expansion Plans, Product Planning till Product Placement – End to End Solution , Service & SCM.

Throughout my experiences at work, I have been able to accurately comprehend tasks at hand and have the ability to face challenges and meet deadlines. I am a hard worker who takes pride in his work and has the willingness to accommodate different views and ideas within a team environment. Being a flexible and dependable individual with an analytical mind and strong communication skills, I possess great enthusiasm and drive to excel in business development & sales environment and will be a valuable asset to my company.

All India Head forMarketing , Product Planning, Product Procurement ,Product Pricing,Market / Channel Engagements, Merchandising, Service. Responsible for Top Line & Bottom Line with E2 (Extraction & Expansion) of the Channel / Billing Points

Next Retail Chain (Videocon Group Company) Tenure April’13 – till Date ProfileProduct Procurement ,Product Planning, Merchandising SCM. PositionAll India Head forVideocon Industries Limited (Consumer Durables & Home Appliances)From Oct’09 Till Dec’2010 Product Appliances Head in Videocon Industries Limited (Consumer Durables & Home Appliances)From Jan'11 Elevated as CMO (Consumer Durables & Home Appliances)

Head the Home Applinaces Division (Oct'2009 Till Dec'2010)From Jan'11 Onwards - Chief Marketing Officer - Videocon Industries Limited (Consumer Durables & Home Appliances) . Taking care of Marketing & Product Planning.From Jul'11 Onwards --> All India Head Aircon Division Throughout my experiences at work od 24 Years, I have been able to accurately comprehend tasks at hand and have the ability to face challenges and meet deadlines. I am a hard worker who takes pride in his work and has the willingness to accommodate different views and ideas within a team environment. Being a flexible and dependable individual with an analytical mind and strong communication skills, I possess great enthusiasm and drive to excel in business development & sales environment and will be a valuable asset to my company.

Strategic Planning Marketing Management Product Quality Workforce Motivation Forecasting Model DevelopmentPricing Co-ordination & Interface Product Promotion