A highly motivated marketer with over 16 years of experience in the pharma marketing and a thorough conversance in therapy areas such as Gynaecology, Nutrition, Nutraceuticals and Wellness.Played a decisive role in the, New Division Launch and New Product Launches.Well experienced in various domains of marketing operations like Budget plan, annual operating plan, Brand P/L, vendor management, advertising agency management etcProficient in diverse strategic marketing initiatives such as BTL activation for wellness products, product training for peers and consumers, primary consumer research in association with global market research firms like AC NielsenLed the digital footprint set up for brand GRD in the online marketplace through website, social media channels and comprehensive social media campaigns targeting the potential market across PAN IndiaLed various digital initiatives in 2020 as a part of complete digital enablement program of the Zydus Nutriva division- SFE and Practice Management solutionsOn-boarding of key opinion leaders in multiple therapy areas for garnering credible product insights developing brand awareness through multiple social media channels