SKILLS-Developed and executed integrated marketing campaigns that leverage digital and traditional channels to drive brand awareness, engagement, and customer acquisition.- Managed digital marketing channels, including but not limited to, social media, email marketing, search engine optimization search engine marketing and display advertising.- Oversee the creation and distribution of engaging content across various digital platforms to attract and retain customers.- Collaborated with cross-functional teams to ensure alignment of marketing initiatives with overall business objectives.- Monitored and analyzed key performance metrics to evaluate the effectiveness of marketing campaigns and optimize strategies for maximum impact.- Stay updated on industry trends and best practices in digital marketing, making recommendations for continuous improvement.-Managed relationships with external agencies and vendors to support marketing initiatives as needed.QUALIFICATION- PhD. in Management- Masters degree in HR Marketing- 27years of experience in customary and digital marketing, with a proven track record of success in developing and implementing marketing campaigns across various offline/ digital channels.- Solid understanding of traditional marketing principles and experience with offline marketing tactics.- Proficiency in AI digital marketing tools and platforms, such as Google Analytics, Facebook Ads Manager, and email marketing software.- Strong analytical skills and the ability to interpret data to drive informed marketing decisions.- Excellent communication and interpersonal skills, with the ability to collaborate effectively with internal and external stakeholders.- Creative thinking and problem-solving abilities