Anil Kumar Email & Phone Number

Specialised in designing & building Platforms & Data products for Advertising.Currently working on Walmart Ads products to build Display Ads PlatformsLead the development of Predict, A trading product that optimizes ad spends to achieve better ROI on digital advertising campaigns. Product users 10 TB+ data every day to build models that can predict contextual feature combinations and optimal bids for each advertiser. Predict is used by 80% of the internal users to drive the best performance and accounts ~8% of the revenue of the company.Collaborated with internal UX, UI team to design & develop workflows for product. Experienced in global stakeholder management. I took part in multiple internal hackathons and was finalist at the I-COM Global Warner bros challenge at Malaga, 2019.Lead the data engineering & sciences for Media planning application, AiQx. Designed the Database and developed algorithms to populate media plan/insights in less than a minute for ~2mln entities that include ~200k brands and 30k consumer groups. Automated ETL pipelines that can ingest data real-time to reflect the insights for any brand.As a campaign Analyst, Strategized and Optimized Digital Advertising campaigns for clients in Finance, Retail, Entertainment, Telecom, Technology, Automotive industries to reach prospective audience and achieve better conversions for clients. Built custom Dashboards for faster reporting and deliveringstandard insights end of the campaign.

Listed skills include Microsoft Office, Microsoft Excel, Microsoft Word, Customer Service, and 11 others.