With over 17 years of expertise in Financial Inclusion, FINTECH, and related domains, I specialize in establishing new businesses and distribution channels. As the Chief Business Officer at Freecharge, my primary focus is to address the needs of the merchant ecosystem and our customers from Bharat by creating efficient distribution network for sustainable and easily accessible financial services products.Prior to joining Freecharge, I dedicated over 15 years to BFIL, where I held various roles and achieved numerous industry-first milestones. Among my notable accomplishments were the introduction of instant loans, establishment of AEPS transaction points for village customers, and facilitation of opening saving accounts for customers in less than a minute. Additionally, I spearheaded the implementation of a 100% digital journey throughout the lifecycle of microfinance customers.In my most recent role as Senior Vice President of Bharat Money Stores at BFIL, I provided leadership in overseeing the business's P&L and operational functions, driving strategic growth, and enhancing operational efficiency for Bharat Money Stores.