Leading the Business Operations through market mapping, acquiring Stores, Franchisee Lead Generation, Franchisee agreements & lease Agreements in coordination with Legal Department, Project Team Management from design to launch.Spearheaded the launch of Institutional Sales Wing under the Brand Name "Corporate Armour” and grabbed the first order of 5000 Pcs to make it a profitable vertical and was successful in liquidating unsold stock of PPE kits (25000 PCS), generating a sustained revenue business growth model despite the tough COVID 19 pandemic situation.Instrumental in developing COCO, FOCO and FOFO model stores.Actively building up the strategic planning for incremental revenue with the launch of 50 Stores nationally.Attained incremental revenue of 30% from the existing 4 EBO's+1 franchisees in Guwahati in a year.Ensuring measurable KPIs are set and monitored closely to achieve the targeted projection.In a Joint Mission with VIJ Education to open Pre Schools for kids, successfully launched the first one in 2019 with 50 Students in Bangalore.Institutionalised Retail Training for the Front end brand associates across large-format stores viz, Lifestyle and Central resulted in customer growth and an incremental ATV by 15%.Pioneered in revamping the marketing strategies from BTL, ATL, Digital (SMM), Instore-Promotion, LFS promotion, packaging and positioning the brand younger, enabled attract a broader customer base.Building brand recognition and better brand recall resulted in Distribution Channel growth by 30% and YOY growth in e-com by 50%.

Barcode-Retail Solutions provided end to end solutions encompassing Retail Estate, Retail Design, Project Management, Store Operation Management and VM Solutions.Steered in the introduction of Cartoon Network (merchandise) Properties, like, Ben10, Powerpuff Girls, Johnny Bravo and Dexter in the Indian Kids apparel market.Explored Entrepreneurship in Retail Designing and Execution, created and provided design solutions that are practical, straightforward and capable of implementing efficiently, managed end-to-end operations.Served as a Key Leader managing P&L, Project Execution & Promotion of Barcode – Retail Solutions.Provided consulting, contracting, and partnering solutions for the Retail projects.Successful in executing listed below end-to-end projects worth INR 10 Crore to handle their Brands for providing Brand Name, Retail Estate, Designing Solutions, developing layouts and strategic zoning across categories, building and operationalising, managing their stores, act as a Consultant and Retainer: BLAK – 5 multi-branded shoe stores housing all the international footwear Brands for Unisex LEMAX – 2 Branded Stores from the house of Winstar Fashions, available in the domestic market since 1995. HI-CHAI– 5Specialty Tea café, launched in March 2010, is available in different food courts, kiosks and cafes. BANGLES – 4 Jubilant Retail Outlets, exclusive women ethnic wear outlets. TOTAL MALL – Hypermarket Format CURRY TOAST – Nilgiris initiative, launched QSR in Bangalore 2012 and Dubai WILLIAM PENN – 24 Outlets, provided VM design Solutions to all their EBO’s nationally. FIFA – 50 MBOs providing VM print solutions to all their formats across South India.

Primetex, a Start-up established in December 2004, catering to the needs of Kids brands Zyx’w and Juno. Cartoon Network also licenses Primetex for the development & marketing character Brands Dexter’s Laboratory and Johnny Bravo.Expanded the footprint, launched 25 Primetex Clothing Stores across the Country, generating phenomenal revenues in 3 years, basis market potential and competition.Identified properties for future expansion in coordination with real estate consultants.Prepared a financial feasibility study to evaluate the identified properties.Conceptualised and Executed Retail Store Brand LIL Folks which houses multiple Kids wear Brand under one roof.Coordinated with Architect in conceptualising, implementing and executing the design.Managed and planned Retail space zoning and layout of the Stores.Led all electrical and electronics vendor negotiations and monitored the execution.Efficiently maintained Marketing Budgets.Managed Media and PR proficiently.Developed and implemented internal and external communication strategies.

Jay Gee Group, a Singapore based company, entered the Indian Retail Market as National Franchise for LEVIS, forayed into the Kidswear market in 1999 with its store Brand “Planet Kids” with a host of licensed brands from Walt Disney and Group Zannier.Set on a trailblazing career with multiple promotions within a short span, in the first stint with Jay Gee.Group had a license of MTV Style youth Brand retailed through URBAN TRIBES Stores.Successfully designed the concept and executed Planet Kids and Urban Tribes Stores.Extended the Retail footprint to Pan India, launched 35 Planet Kids and Urban Tribe Stores.Created the Merchandise planning for URBAN TRIBES STORES with MTV, NIKE, ADIDAS AND LEVISExpertise in ROI generation assessed the location viability coupled with diligent negotiations to minimize project cost and maximize store level ROI.Instrumental in increasing the network bandwidth with cross-industry brands and creating space across Nike, Adidas & Levis markets.Achieved season-on-season net margins through better negotiations, markdown management and proper execution of EOSS.Drove sales activities of EBO’S and franchise stores for Urban Tribes storesCoordinated with MTV HO for managing clothing and accessories promotional activities.Displayed leadership skills in grooming the team by monitoring the performance and with regular review mechanisms in place.Introduction of regular audits with Store level hygiene checks: Surprise audit checks of ID, inventory, cash & credit, report management ensured store readiness for customers at all timesPublished reports on competitive analysis highlighting high streets data, rental trends, new category / product innovations, services and retail sales.