With more than 15 years as a product and marketing strategist, I LOVE working on “wicked problems”. I've led product marketing, design, advertising, and application development engagements in support of Fortune 500 companies, start-ups, and global NGOs. I get especially excited when a project sits at the intersection of consumer insights, product design, and marketing.Examples: How do we predict a future pattern of use with any given technology? What can a brand say about a politically contentious topic in order to motivate people to action? What do we need to do in order to build a movement for change? How can we use traditional campaigns to convince people that they shouldn’t buy pirated software, without criticizing their choices? Specialties: Design strategy, branding, digital marketing, consumer research and insights (including ethnographic, contextual, usability and other qualitative methods), brainstorm moderation, needs analysis, consumer profiling and segmentation, web analytics, business development and client engagement, and social media marketing.