Led 5+ engagements within market research/analysis, product strategy, program designEngagement Examples:Led a market analysis to address challenges in clinical trials and identify investment opportunities. . Conducted interviews with 40+ key opinion leaders (physicians, pharmaceutical partners, clinic leads, patients) and significant desk research of the clinical trial recruitment space. • Developed 8 potential solutions to address challenges (with financial models to demonstrate investment need).• Led build, buy, partner analysis to determine level and scale of investment opportunities.• Developed product strategy for a new clinical trial engagement product. Led design/development for a new clinical trial platform with 3 academic institutions and 5 health organizations• Conducted biweekly focus groups with stakeholders reviewing prototype updates and collecting feedback. • Worked with UX designers to design and develop a prototype fit for user testing and stakeholder analysis. • Developed a product roadmap to document future product needs and growth opportunities. Conducted user testing for a brain health app - new features increased engagement that beat industry benchmarks by 42%.• Recruited 40 product users, designed and analyzed 10+ surveys and conducted 25+ focus groups• Conducted A/B message testing to improve engagement and download rates for a consumer-focused brain health app.• Delivered monthly insight and recommendation reports to executive team and product roadmap to client product team.Developed a new National Geographic program to engage youth in climate change solutions - grew program 34% YoY.• Led program design process to establish KPIs, design promotion plan and establish 6-month programming. • Built projection models to estimate increases in the program with new funding partners.• Mentored 3 direct reports, supporting their professional development and growth opportunities.

Led 10+ engagements within market research/analysis, product strategy, customer acquisition, user experienceEngagement Examples:Conducted market research for a financial analytics company to evaluate the potential success of 3 new analytics products. • Held interviews with 30+ current and potential customers and collected feedback and insights.• Presented product recommendations and roadmap to the client product team.• Partnered with clients to pitch new product development opportunities to executive leadership team.Designed a new membership model for a mental health & support organization - led to a 20% increase in signups QoQ.• Conducted market research/analysis on membership models for telehealth organizations • Presented model options to client and worked with UX designer to implement new model on client website. Built an attribution model for a medical training platform – insights from model led to a 9% increase in leads YoY. • Conducted an audit of applicant tracking flow from submission to matriculation. • Identified points of leakage and reporting inconsistencies, leading to data discrepancies • Researched potential attribution models and created new model to track and report on leads. Developed a new service line, a business consulting solution, created business plans and pitched to executive team.

Activities:• Managed 10+ marketing and consulting engagements (example services: market research, marketing strategy, product and program design, operations excellence, strategic planning, brand strategy, data analysis)• Oversaw analytics practice building/managing BI dashboards for businesses, serving as an external data analytics consultant• Launched a new service offering - digital media trading desk• Discovered opportunity to reduce reliance on subcontractors and contribute to substantial revenue growth• Pitched new service solution to executive leadership team (incl: business case modeling and GTM strategy)• Grew team from 2 FTEs to 8 FTEs and increased profit margin paid media engagements by 30% • Oversaw digital media/analytics team and optimized new team processes resulting in lead growth of 3 largest accounts by 26%, 17% and 10% year-over-year, respectively• Identified as top performer, promoted twice in the span of 2 yearsEngagement Highlights: • Implemented new intake and communication practices within a cancer care clinic which led to increased qualified leads by 17% and decreased cost per qualified lead by 10%