- Planning and execution of all web, search engine optimization (SEO) and pay per click (PPC) campaigns including display advertising such as retargeting, with the goal of increasing qualified traffic to our website- Measurement and reporting of digital marketing campaigns and assessing against ROI and KPI goals. As well as provide insight to executive team on potential issues and opportunities- Identifying trends and insights and then optimising spend and actions based on those… Show more - Planning and execution of all web, search engine optimization (SEO) and pay per click (PPC) campaigns including display advertising such as retargeting, with the goal of increasing qualified traffic to our website- Measurement and reporting of digital marketing campaigns and assessing against ROI and KPI goals. As well as provide insight to executive team on potential issues and opportunities- Identifying trends and insights and then optimising spend and actions based on those insights- Brainstorming and testing strategies for business growth- Continually planning and implementing experiments, to improve eCommerce conversion rate and performance of the website- Improving landing pages, with the goal of improving user experience- Using Google Analytics as tool to improve website performance, goals, conversion rate, SEO and PPC campaigns - To identify opportunities for content and linking opportunities through a number of methods including outreach and networking with other businesses and websites online. Show less

- Creation and management of PPC campaigns- Keyword research, analysis and selection, keyword matching, search term targeting, bidding strategy and day parting- Manage ad creative and copy by creating, expanding and structuring campaigns and ad groups- Manage display advertising including remarketing- Manage overall campaign strategy for pay per click (PPC) marketing- Creating and managing pay per click (PPC) campaigns - A/B testing and conversion optimization to improve… Show more - Creation and management of PPC campaigns- Keyword research, analysis and selection, keyword matching, search term targeting, bidding strategy and day parting- Manage ad creative and copy by creating, expanding and structuring campaigns and ad groups- Manage display advertising including remarketing- Manage overall campaign strategy for pay per click (PPC) marketing- Creating and managing pay per click (PPC) campaigns - A/B testing and conversion optimization to improve performance of website pages in-line with marketing strategy.- Tracking PPC spend and performance, and taking corrective actions where necessary Show less

Spacial (formerly Spacial Audio) is one of the leading providers of internet radio broadcasting products and services. SEO CoordinatorMain responsibilities were PPC, SEO, email marketing and social media marketing. - Managed PPC campaigns in Google AdWords and MSN AdCenter.- PPC campaigns comprised of search, display and remarketing.- Significantly increased the PPC margin and ROI generated by PPC campaigns.- Implemented SEO strategies that increased search… Show more Spacial (formerly Spacial Audio) is one of the leading providers of internet radio broadcasting products and services. SEO CoordinatorMain responsibilities were PPC, SEO, email marketing and social media marketing. - Managed PPC campaigns in Google AdWords and MSN AdCenter.- PPC campaigns comprised of search, display and remarketing.- Significantly increased the PPC margin and ROI generated by PPC campaigns.- Implemented SEO strategies that increased search engine ranking, natural traffic and brand awareness. Attained target SEO rankings including #1 rankings and top 10 rankings.- Google Analytics used to analyze website traffic, conversion rates and implemented strategies to improve them. - Recruited and managed a group of freelancers that produced content relevant to Spacial campaigns and websites.- Managed social media activities including Facebook, Twitter and Google+ - Managed email marketing campaigns and regularly had open rates and click through rates higher than industry standards.Affiliate Program Coordinator Involved managing the in-house affiliates and Commission Junction affiliates.- Implemented strategies to recruit affiliates and resellers- Significantly increased monthly margin generated by affiliates and resellers- Used various methods to improve performance of current affiliates and resellers including starting a monthly affiliate newsletter in order to engage and activate affiliates and resellers- Created and implemented a strategy for automating part of one of the affiliate/reseller recruitment process.- Managed the starting of and ongoing Spacial Commission Junction affiliate program Show less