As the Executive Vice President at Publicis Media, I helm the programmatic and Data practice, driving data-driven marketing solutions for the vibrant and rapidly evolving Indian market. With a rich tapestry of over two decades in advertising and digital marketing, I bring a depth of experience and a proven track record of delivering exceptional performance and growth across diverse verticals and platforms using adtech and martech.In addition to my pivotal role at Publicis Media, I spearhead numerous data partnerships and lead pioneering Data, Data Privacy and Digital Transformation initiatives, ensuring our strategies are consistently at the cutting edge of industry advancements. My unwavering commitment to Data Governance and Data and Consumer Privacy field extends far beyond my professional responsibilities. As an aspiring Independent Director, I look forward to joining Boards of Companies and delivering value with my experiences in the above areas.I am honoured to serve as a distinguished member of the MMA Data and Martech Council, collaborating to shape the future of marketing technology. My active involvement with the IAB Tech Lab working groups on addressability and privacy-enhancing technologies underscores my dedication to promoting industry best practices and standards. I am a staunch advocate for data privacy, passionately supporting the integration of privacy and consumer trust in new-age marketing.As a zealous proponent of knowledge sharing and education, I frequently lend my expertise as a guest lecturer and speaker at prestigious institutions and industry events. Addressing topics that range from digital transformation,programmatic advertising ,data to technology and artificial intelligence, I aim to equip marketers with the insights and tools necessary for success in today’s competitive landscape.My mission is unequivocal: to empower marketers with the acumen and resources required to harness data and technology effectively, driving sustained success in an ever-evolving digital world.