Ani Matson

Ani Matson Email and Phone Number

Founding Partner, Chief Marketing Officer @ CMO Syndicate
Washington, DC, US
Ani Matson's Location
Washington DC-Baltimore Area, United States, United States
Ani Matson's Contact Details
About Ani Matson

STRATEGIC MARKETING | CUSTOMER EXPERIENCE | ANALYTICS I LEADERSHIPI am a marketing strategy consultant, with the ability to convey ideas and implement innovative and effective marketing strategies in fast-paced digitally driven environments. With over 20 years of experience, I have a proven record of delivering new revenue wins, innovative technology solutions, successful predictive data analytics models and expanded brand reach. My unique background in data driven marketing, technology and mobile customer experience, coupled with my passion for testing new technologies and tools, provides me with a solid foundation and advantage to lead the commercial teams of the future, which will leverage data, digital, mobile and social analytics to deliver sustainable growth.I am driven to serve my community and my peers, through my leadership role as the President of the DC CMO Club and my participation in several non-profit organizations. My competencies include: Corporate executive leadership:o Significant budget management experience with over $50 million in marketing spend and oversight of assets at over 11B.o Leading transformational change from concept to executiono Strategic partnership development with brands and cultural influencers (Global and US)o Agency selection and management (brand, direct response, digital, PR, CRM, data science and predictive analytics)o Lead use of insights to drive creation of buyer personas and journeyso Digital strategy development including search, social and mobileFunctional Leadership: o Skilled at hiring, developing others, building systemso Organizational structure developmentIndustries: • Financial Services (Retail banking, Life and Property & Casualty Insurance, Retirement)• E-commerce shopping (Travel, retail, luxury goods)• Multiplatform publishing for various disciplines (Education, Aviation, Aerospace, Oil Pricing, Healthcare)Email: Ani@AniMatson.comMobile: 240-447-2113

Ani Matson's Current Company Details
CMO Syndicate

Cmo Syndicate

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Founding Partner, Chief Marketing Officer
Washington, DC, US
Website:
CMOsyndicate.com
Employees:
14
Ani Matson Work Experience Details
  • Cmo Syndicate
    Founding Partner, Chief Marketing Officer
    Cmo Syndicate
    Washington, Dc, Us
    View
  • Cmo Syndicate
    Founding Partner, Fractional Cmo
    Cmo Syndicate 2022 - Present
    Washington, District Of Columbia, Us
    𝗛𝗲𝗹𝗽 𝗺𝗶𝗱𝗱𝗹𝗲 𝗺𝗮𝗿𝗸𝗲𝘁 𝗰𝗼𝗺𝗽𝗮𝗻𝗶𝗲𝘀 𝗮𝗱𝘃𝗮𝗻𝗰𝗲 𝘁𝗵𝗲𝗶𝗿 𝗺𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 𝗴𝗮𝗺𝗲:𝗗𝗲𝘃𝗲𝗹𝗼𝗽 𝗮𝗻𝗱 𝗶𝗺𝗽𝗹𝗲𝗺𝗲𝗻𝘁 𝗺𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 𝘀𝘁𝗿𝗮𝘁𝗲𝗴𝗶𝗲𝘀. As a fractional CMO, I can help you develop and implement effective marketing strategies that align with your business goals. I can help you track the results of your marketing campaigns and adjust as needed.𝗢𝘃𝗲𝗿𝘀𝗲𝗲 𝗺𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 𝗼𝗽𝗲𝗿𝗮𝘁𝗶𝗼𝗻𝘀. As a fractional CMO, I can oversee your marketing operations and ensure your marketing team works effectively. I can help identify and address any marketing challenges your organization may face.𝗕𝘂𝗶𝗹𝗱 𝗮𝗻𝗱 𝗺𝗮𝗻𝗮𝗴𝗲 𝗿𝗲𝗹𝗮𝘁𝗶𝗼𝗻𝘀𝗵𝗶𝗽𝘀 𝘄𝗶𝘁𝗵 𝗸𝗲𝘆 𝘀𝘁𝗮𝗸𝗲𝗵𝗼𝗹𝗱𝗲𝗿𝘀. As a fractional CMO, I can help you build and manage relationships with key stakeholders, such as customers, partners, and investors. I can also help you represent your organization at industry events and conferences.𝗣𝗿𝗼𝘃𝗶𝗱𝗲 𝘀𝘁𝗿𝗮𝘁𝗲𝗴𝗶𝗰 𝗴𝘂𝗶𝗱𝗮𝗻𝗰𝗲. As a fractional CMO, I can provide strategic guidance on various marketing issues. Help you make informed decisions about your marketing budget, channels, and messaging.𝗗𝗿𝗶𝘃𝗲 𝗱𝗶𝗴𝗶𝘁𝗮𝗹 𝘁𝗿𝗮𝗻𝘀𝗳𝗼𝗿𝗺𝗮𝘁𝗶𝗼𝗻. Build a digital marketing strategy. Ensure your strategy is aligned with your overall business goals and considers your target audience, budget, and resources. Build a plan for measuring and tracking your results. Build the most effective marketing technology stack for your business.𝗨𝘀𝗲 𝗔𝗜 𝘁𝗼 𝗶𝗺𝗽𝗿𝗼𝘃𝗲 𝘆𝗼𝘂𝗿 𝗺𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 𝗲𝗳𝗳𝗼𝗿𝘁𝘀. Use AI-powered tools to help automate tasks, personalize campaigns, and target audiences more effectively.I work on a project basis, as an advisor, or as a Fractional CMO.Client industries include financial services, insurance, entertainment, health and beauty, higher ED, and non-profits.
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  • Georgetown University School Of Continuing Studies
    Adjunct Professor
    Georgetown University School Of Continuing Studies Aug 2020 - Present
    Washington, D.C., Us
    Ani is a 2022 Tropaia Award winner as Outstanding Faculty for the Georgetown School of Continuing Studies’ Integrated Marketing Communications program. Her courses are some of the most popular on campus and focus on generating BIG IDEAS for growth and planning winning campaigns.
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  • Digital Marketing Strategies
    Principal
    Digital Marketing Strategies Jan 2015 - Present
    Washington, District Of Columbia, Us
    Fractional CMO: Build growth strategies using design thinking principles, strategy, digital marketing, content, and data analytics. Client industries include Financial Services, Insurance, Entertainment; Health and Beauty; nonprofits. o Engagements include CMO roles at Worldwide ERC, Blue Star Families, and strategic projects at NASW ASI, CIAB, EveryMind, AACOM, etc. - Shopify expert and partner. Develop eCommerce websites on the Shopify platform.- HubSpot expert and partner. Develop websites on the HubSpot CMS system. Expertise in HubSpot CRM, predictive lead scoring, marketing, and sales automation processes, and analytics.DigitalMarketingStrategies.com
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  • National Education Association'S Mbc
    Chief Marketing Officer
    National Education Association'S Mbc Jan 2010 - Dec 2014
    Gaithersburg, Md, Us
    Delivered value through partnerships with over 30 product and service providers, spanning from financial services, insurance and retirement to everyday hotel and travel deals customized for the 3MM members of the NEA and their families. Strategy Development: Built the strategic vision/plan for the organization and socialized it with two governing Boards, leadership and staff to gather internal by in, as well as external support. Built an umbrella structure that supported the use of a single leading agency to gain efficiencies as well as 
foster collaboration among single product agencies and partners.Team Structure: Aligned team of Union and management employees with the corporate strategy. Created a culture of measuring/learning as the foundation for moving forward. 
Brand Marketing: Optimized brand perception by delivering relevant content and products based on research/analytics. Created a unified brand voice complete with brand guidelines/style guides.Omni-channel Marketing: Expanded and integrated marketing channels for a seamless member experience built on data analytics/relevancy. Added social, search, display retargeting and content to the marketing toolbox. Digital Marketing: Led creation of strategy, planning and launch of a new responsive NEAMB.com as well as a mobile site. Accelerated growth by using SEO, SEM, retargeting, email, social, CRM and mobile marketing by 20-25%. Engagement improved by 20%. CRM Marketing: Championed the use of data and technology to understand customer behavior, optimize messaging across platforms and 
predict the “next best product” along the customer journey, contributing to 20% lift in sales. Technology Adoption: Led collaboration across the NEA Enterprise (50 state affiliates and 14,000 local affiliates) to ensure a new CRM system, 
fueled by data and analytics would be adopted successfully.
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  • National Federation Of Independent Business
    Director, Online Services: Marketing Strategy, Social Monitoring, Analytics Systems Integration, Kpi
    National Federation Of Independent Business Aug 2007 - Dec 2009
    Nashville, Tennessee, Us
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  • Ucg - United Communication Group
    Corporate Marketing Director: Acting Cmo, Corporate Strategy, Customer Segmentation And Analytics
    Ucg - United Communication Group Feb 2006 - Mar 2007
    Abu Dhabi, Abu Dhabi, Ae
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  • Ucg - Oil Price Information Service
    Director Of Marketing
    Ucg - Oil Price Information Service Jan 2005 - Feb 2006
    Gaithersburg, Maryland, Us
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  • Aviation Week Group - The Mcgraw-Hill Companies
    Director Of Marketing
    Aviation Week Group - The Mcgraw-Hill Companies Jul 2001 - Dec 2004
    New York, Ny, Us
    Managed P&L and execution of global marketing, circulation, fulfillment, telesales and customer service activities for 10 B2B print and electronic publications. Managed a team of 7, as well as virtual telesales, field sales, and customer service teams.
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  • South America Report
    Co Founder
    South America Report Feb 1995 - Dec 2000
    Co-Founder of a publishing company covering business, investment, economic and tourism news briefs from each South American country. Created business concept, branding and marketing strategy and oversaw all marketing, business operations and accounting. Grew the publication for 5 years and sold it to Business Monitor International in London in 2000.

Ani Matson Skills

Marketing Strategy Strategy Strategic Partnerships Social Media Marketing Lead Generation Digital Marketing Management Strategic Planning Email Marketing Marketing Integrated Marketing Leadership Direct Marketing Web Analytics Entrepreneurship Crm Marketing Communications Digital Strategy Social Media Business Strategy Seo Start Ups Online Marketing Online Advertising Public Relations Analytics New Business Development Digital Media Product Marketing Publishing Strategic Communications Program Management Customer Relationship Management B2b Market Research Marketing Management Content Strategy Advertising Search Engine Optimization Strategic Leadership Customer Experience Executive Management Interactive Marketing Segmentation Customer Acquisition Product Management P&l Management Business To Business Business Development

Ani Matson Education Details

  • Harvard Business School
    Harvard Business School
    Strategic Marketing Management
  • University Of Maryland - Robert H. Smith School Of Business
    University Of Maryland - Robert H. Smith School Of Business
    General
  • Clark University
    Clark University
    International Relations

Frequently Asked Questions about Ani Matson

What company does Ani Matson work for?

Ani Matson works for Cmo Syndicate

What is Ani Matson's role at the current company?

Ani Matson's current role is Founding Partner, Chief Marketing Officer.

What is Ani Matson's email address?

Ani Matson's email address is al****@****hoo.com

What is Ani Matson's direct phone number?

Ani Matson's direct phone number is +130138*****

What schools did Ani Matson attend?

Ani Matson attended Harvard Business School, University Of Maryland - Robert H. Smith School Of Business, Clark University.

What are some of Ani Matson's interests?

Ani Matson has interest in Children, Economic Empowerment, Civil Rights And Social Action, Albanian, Environment, English, Education, Studied Arabic, French, Poverty Alleviation.

What skills is Ani Matson known for?

Ani Matson has skills like Marketing Strategy, Strategy, Strategic Partnerships, Social Media Marketing, Lead Generation, Digital Marketing, Management, Strategic Planning, Email Marketing, Marketing, Integrated Marketing, Leadership.

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