Anirban Choudhury Email & Phone Number

Bengaluru Area, India

Leading the Go to Market and business development effort for NPST in the South and East India Market. Consolidating the leadership position of NPST in delivering Technology Solutions across the spectrum of the Financial Value chain by serving Banks, Fintechs, Aggregators and other Industry Players. Keenly focused on the acquisition of new Banking Relationships to ensure scalable solutions which reduce fragmentation and operational inefficiencies. Working with Product… Show more Leading the Go to Market and business development effort for NPST in the South and East India Market. Consolidating the leadership position of NPST in delivering Technology Solutions across the spectrum of the Financial Value chain by serving Banks, Fintechs, Aggregators and other Industry Players. Keenly focused on the acquisition of new Banking Relationships to ensure scalable solutions which reduce fragmentation and operational inefficiencies. Working with Product, Technology and Business teams of partners to add value in their growth journey and create value for NPST. Working with Internal Stakeholders to design better and more effective solutions which increase client satisfaction and lead to profitability and growth for the team. Leading the team in South and East towards sustained Growth. Upwards and Onwards!!! Show less

Bengaluru, Karnataka, India

Led the GTM & business development efforts for PayMate in South & East India Markets and provided solutions to all stakeholders in B2B Payments ecosystem. Worked with leading Banks to create and Scale up AaaS and PaaS Solutions. Worked with Solutions Teams of major banks for increasing revenue from existing bank relationships. Led PAN India AP & AR product launches with existing bank relationships to increase Revenue.Steered PaaS and AaaS initiatives of the company and New Bank… Show more Led the GTM & business development efforts for PayMate in South & East India Markets and provided solutions to all stakeholders in B2B Payments ecosystem. Worked with leading Banks to create and Scale up AaaS and PaaS Solutions. Worked with Solutions Teams of major banks for increasing revenue from existing bank relationships. Led PAN India AP & AR product launches with existing bank relationships to increase Revenue.Steered PaaS and AaaS initiatives of the company and New Bank Tie ups like HDFC Commercial Cards and ICICI BCCL with 1st month additional volume of over 100 Cr.Set up the Bank Relations and Business in South and East across Bangalore, Chennai, Kolkataand Hyderabad and set the business ground up from 0 to about $100 M in year 1. Identified & established strategic alliances / tie-ups with other business partners, resulting in deeper market penetration and Revenue Growth. Delivered $1.7 Billion in TPV in South and East in FY 23. Acquired and Managed major corporate clients including like Shriram Group, Birla Corp, Shree Cements, TeamLease and Redington and so onLed high performance cross-functional teams towards accomplishment of common goals and managed multiple stakeholders across leadership & engagements. Formulated strategies for maximizing profitability & revenue generation and executed plans to reach out unexplored market segments for business expansion. Show less

Bengaluru Area, India

1. Lead the Distribution Team in South2. In charge of the P&L in South Region3. Manpower management 4. BTL Marketing Activities and Brand awareness5. Cross SellDesigned and executed the Go to Market Strategy of the company in South encompassing all 5 states and covering all major districts apart from the Metro cities. Recruited, Trained and mentored the team. On my exit we were opening over 17000 accounts in a month.

Bengaluru Area, India

1. Devise a go to market strategy for the South Indian Region for a Global MNC making it's Indian foray.2. Own the Top and bottom line in the region under management3. Above and Below the line Marketing3. Plan, Project and Execute Manpower planning4. Setting up of sales and operations in multiple markets in the region5. Own, Present and Grow the Cash Back Brand in the target segment of CXOs of Major CorporationsSingle handedly managed the highest… Show more 1. Devise a go to market strategy for the South Indian Region for a Global MNC making it's Indian foray.2. Own the Top and bottom line in the region under management3. Above and Below the line Marketing3. Plan, Project and Execute Manpower planning4. Setting up of sales and operations in multiple markets in the region5. Own, Present and Grow the Cash Back Brand in the target segment of CXOs of Major CorporationsSingle handedly managed the highest contribution (60%) to the organization's topline and bottom line. Acquired major blue chip companies like Harman, MBRDI, Novozymes, Continental etc. Show less

Bengaluru Area, India

As the head of the Corporate Business vertical in the region, I was responsible for leading the team in achieving sales targets and ensuring number and revenue growth.I personally led the team in generating new leads and closing B2 B deals, this includes market scoping, estimating, proposal design and negotiationI was also responsible for maintaining and growing relationships with the existing clients.The profile also involves re-skilling of the current team and… Show more As the head of the Corporate Business vertical in the region, I was responsible for leading the team in achieving sales targets and ensuring number and revenue growth.I personally led the team in generating new leads and closing B2 B deals, this includes market scoping, estimating, proposal design and negotiationI was also responsible for maintaining and growing relationships with the existing clients.The profile also involves re-skilling of the current team and recruitment of new team membersAll this ensured that the team is became the biggest contributor in the Enterprise Business Segment with the highest per person productivity. Show less

Bengaluru Area, India

Heading the Business development and growth in the South ZoneDeveloping new Business strategies to increase efficiency of the sales force and sales processIncrease Market share across product lines and territoriesOver all profitability of the regionTeam Leader

Bangalore

Expanding the business leadership position in the existing territories.Penetration of new marketsIncreasing the presence and establish dominance of SMERA Ratings in the newer marketsSignificant expansion of the team

Bangalore

Maintaining and expanding the leadership position of SMERA in the Credit Rating Domain in the Territory and Products handledEnsuring profitability of the region under management at all times.Maintaining and expanding Bank and Financial Intermediary relationships for more effective distribution of Credit RatingsCreation of newer channels for distribution and developing sales strategies and plansRecruitment, Training and Mentoring of the sales TeamHandling… Show more Maintaining and expanding the leadership position of SMERA in the Credit Rating Domain in the Territory and Products handledEnsuring profitability of the region under management at all times.Maintaining and expanding Bank and Financial Intermediary relationships for more effective distribution of Credit RatingsCreation of newer channels for distribution and developing sales strategies and plansRecruitment, Training and Mentoring of the sales TeamHandling Compliance Show less

Bangalore

Regional Head for one of the highest revenue earning verticals for the companyHandle Multiple Partnerships to significantly ramp up Top and Bottom Line Business Development for new strategic partners Expand and Grow the Team and the FranchiseImplementing new marketing initiatives and enhance cross sell

Hyderabad Area, India

Heading team of Regional Managers to drive business growth through Channel Partners.Responsible for Top Line and Bottom Line GrowthManaging diverse partnerships ranging from Consumer Finance Companies to HNI Wealth Management Companies

Hyderabad Area, India

Corporate Relationship Management. NRI BankingHandled multiple Corporate B2B relationships with major IT companies for the NRI banking business of Citibank

Mba, Marketing

Activities and Societies: Member of the Organizing Committee of the Operations Management Group called O-Zone I was a MBA student at ASB.

Bachelor Of Engineering, Electrical And Electronics

Activities and Societies: Alconesy, EEE assosiation. I was a Bachelor student of Electrical and Electronics Engg between 1999 to 2003.