Anirudh Kumar Email & Phone Number

London, Gb

London Area, United Kingdom

London, England, United Kingdom

• Developed the Amazon marketplace presence for a multi-million GBP UK apparel and footwear brand• Responsible for the entire value chain between the vendor (i.e. the footwear brand in question) and Amazon, identifying opportunities to create a more efficient delivery process• Gained valuable experience in stakeholder management by leading weekly meetings with the vendor to discuss short & long term plans for their growth• Contributed to the brand’s participation in promotional activities including events such as Prime Day by curating a selection of products based on data driven analysis on past performance that I conducted• Collaborated with the advertising team to create promotional campaigns which were released during the promotional event• Successfully expanded the brand into France, Italy and Spain while also laying the groundwork for future expansion into Poland, Sweden & the Netherlands

Chennai Area, India

• Digital marketing firm based in Chennai, India. Manages clients across multiple industries• Worked in a team of 8 people focused mainly on creating campaign plans for clients. Was given the role of analysing different methods of marketing to specific demographics as well as constructing media budget plans• Gained valuable industry knowledge as well as analytical skills through learning and putting to use the different methods in targeting certain demographics• Presented my ideas and suggestions for one of India’s largest two wheeler manufacturers on the different marketing methods that could be used to reach the specific target audience for upcoming campaigns to the head of the marketing team• Shadowed employees in areas like design, content and coding to gain a stronger understanding of the different aspects of a digital marketing firm as well as their importance to the success of the campaigns

Singapore

• Financial comparison firm based in Singapore. Largely deals with credit cards and personal loans• Worked in a team of 5 within the marketing department. Was given the role in helping create a marketing plan for different campaigns• Pitched my ideas to the wider team and attended and contributed to meetings with media agencies• Gained valuable industry knowledge as well as research skills through creating a competitive analysis on SingSaver’s direct competitors in the Singapore market by analysing the services other companies were providing which SingSaver were not and providing recommendations on key service SingSaver should offer• Laid groundwork for future campaigns by creating a template marketing plan which each campaign could follow

Master'S Degree, Business, Management, Marketing, And Related Support Services

Marketing And Management, Marketing/Marketing Management, General