Anis Kok Email & Phone Number

Kuala Lumpur, My

Kuala Lumpur, Federal Territory Of Kuala Lumpur, Malaysia

- Leading five product lines - Shopee Live, Affiliate Network, Digital Products, CRM, and Shopee Games- Key achievement: 1. Sole PIC for MCN kickstart project in Malaysia region, contributed to MTD # of active KOLs +55.47%2. Integrate affiliate capability into Shopee Video ecosystem, resulted a growth of 40.3%, mainly driven by a 75.6% increase in videos by affiliates3. Launch of Early Life Mission in Malaysia region with ~15% uplift of new user checkout rate and etc

- Conceptualize, develop, strategize, and execute various big marketing campaigns (9.9, 11.11, 12.12, CNY, RayaCampaign, etc)- Collaborate and coordinate across stakeholders, including but not limited to Operations, Business Intelligence, and other marketing functions (Social Media, Partnerships, Production, Graphic Designers) for campaign creation and optimization- Conduct data analysis on campaigns performance (including against order and GMV targets, CTR, CIR comparison, etc) and offer ongoing recommendations for campaign optimization, such as innovative ideas, new mechanics launching, and activations that enhance campaigns performance- Prepare, review, and revise all marketing materials - visuals, contents, social media postings, skeleton layout, etc to ensure a pleasant user journey experience- Keep abreast of trends in social media, e-Commerce, digital marketing, and industry developments, and leverage trends and developments to optimize campaigns- Introduce new feature updates and improve campaign processes such as voucher and microsite automation which resulted in overall higher efficiency in terms of manpower, time, and accuracy- Spearhead the improvement project of voucher top-up automation which was projected to save 22 manpower resources, and approximately 202 man hours- Initiated a backend improvement to auto-remove invalid items upon microsite setup which was expected to save 9 hours per month

Petaling, Selangor, Malaysia

Undertaking the following tasks/projects:- Fully responsible to conduct 16 weeks of competitor analysis, including providing insights and identifying competitive differentiators. - Involved in Grab Power Up monthly campaign, including curating creative brief, reviewing creative assets, liaising with Marketing Operations Team to set up marketing materials, and collecting performance report/internal comm report etc.Daily job routine include, but not limited to:- Support go-to-market plan for GrabPay marketing campaigns.- Operationalise and coordinate marketing ideas and plans with a customer-first approach across marketing mix.- Work with the creative team for briefs and marketing communications requirements.- Work closely with the internal team to solve issues and marketing requests.- Perform a competitor tracking and analysis for Grab businesses.

Malaysia

- Interviewed 8 talents in the development phase of scriptwriting.- Pitched story ideas to the management side,- Written and revised 3 scripts for the 3 short films.- Coordinated in video shooting preparation, from conception to completion

Malaysia

- Chaired brainstorming sessions with inter-departments.- Coordinated in video shooting preparation, from talent management to post-production.- Assisted Creative Marketing team in preparing 20 creative proposals to meet clients' brief.- Assisted Digital Branded Content executive from conception to completion.

Business/Corporate Communications, 3.85

Activities and Societies: President of Experimental Theatre Club- Helped in establishing the club from scratch. - Actively directing.

Diploma In Broadcasting, Broadcast Journalism, 3.67

Activities and Societies: Vice President of Student Council- Worked closely with President to plan, schedule and organize student.