As a Marketing & Corporate Communication Executive, I am responsible for executing comprehensive communication strategies to enhance brand awareness, and managing the overall communication strategies to maintain brand reputation. Key responsibilities included:- Curating and creating high-quality marketing content for the company’s social media through monthly planning and updated marketing communication trends.- Maintaining company’s public relations through engagement with the media.- Ensuring adequate media coverage for the company’s events such as taking photos, social media updates, post-event write-up/press release and involvement of external media (if any).- Administering Creative Work Requisition Form (CWRF) to designers for new requisition and managing project’s timeline.- Collaborating with other departments to ensure alignment between the execution of communication strategies and project’s objective.- Managing the circulation of internal communication activities within the company.- Ensuring consistent and on-brand messaging across all channels and collaterals.- Assisting in organising the company’s key events by ensuring seamless coordination and successful outcome.

As an English Tutor, I provided tutoring services to students of different skill levels to help them improve their English language skills. Key responsibilities included:- Assessing students' English proficiency and developing lesson plans based on their learning goals- Creating engaging and interactive lesson materials, including activities to improve students' writing and speaking skills

As the Head of Content Unit, I was responsible for leading a team of content creators in developing and executing a comprehensive content strategy that supported the company's business goals through digital marketing. Key responsibilities included:- Developing and implementing a content strategy that aligned with the company's brand voice and supported our lead generation efforts through social media marketing- Managing a team of content creators, assigning tasks within projects and ensuring high-quality content was delivered on time and within budget- Collaborating with cross-functional team such as Recruitment Unit to ensure the content created is aligned with the overall business strategy and supported key initiatives- Staying up-to-date on industry trends and incorporating new techniques into our content strategy for the best outcome

As a Marketing Research Intern, I supported the marketing team in conducting market research and analyzing data to inform business decisions. Key responsibilities included:- Conducting research on target markets to enhance more sales- Assisting with data collection and analysis through online research and Microsoft CRM- Synthesising research findings to the marketing team to inform strategic decisions