Anisa Johnson Email & Phone Number

Greater Atlanta Area

Hired by the Chief Strategy Office to lead cross-channel digital marketing campaign implementation. These new endeavors were key pieces of our 2019 growth strategy and helped contribute to our success in Q2.Responsibilites:• Directly reported to the VP of Media Strategy assisting in the planning and execution of a variety of marketing strategies and programs• Collaborated closely with the product team to influence and help guide the product roadmap to drive new features and releases.- Provided reporting and analysis to Account Management team regarding campaign performance and optimizationsTeam- Developed a quality assurance process to decrease campaign errors and provide transparency to colleagues on cross-functional teams - Managed global agency partnerships to make sure projects were executed accurately and in a timely manner

Dallas, Texas

Hired by and reported directly to the CEO and agency Partner; implemented the strategic planning and execution of a diverse range of agency wide marketing programs and strategiesResponsibilities- Developed brand positioning, messaging and unique selling points for product and services on behalf of agency clients- Managed in-house creative development of external assets including landing page copy, social media posts, whitepapers, webinars and other relevant website content- Digital owner for launch planning; worked collaboratively with internal and external teams including account management, creative services, technology partners and engineers- Developed and managed reporting solutions to display campaign effectiveness and communicate results to client senior management and executive leadershipTeam- Helped educate and inform account services team on a variety of relevant marketing terms and lingo to empower them during conversations with their clients- Pinch hit as a copywriter to ensure quick turnaround of creative assets that were optimized for the digital space

Arlington, Tx

Digital marketing owner responsible for driving task completion, providing project updates to internal stakeholders, managing internal expectations and meeting project deadlinesResponsibilities - Monitored marketing projects by providing weekly website and email performance reporting and analysis to the Vice President of Marketing- Collaborate with cross-functional teams (sales, marketing, sponsorship and events) as well as executive leadership (CMO, Chief Revenue Officer, Senior VP of Sales, VP of Marketing) to define and create a compelling digital strategy in order to clearly and simply communicate unique selling points to our ideal audience.- Produced and executed digital strategy for Texasrangers.com website by working with development teams to launch site enhancements in a timely manner, supporting Club initiatives and delivering a user-friendly experience

Plano, Tx

Bachelor Of Science (B.S.), Sport Management

Bachelor’S Degree, Parks, Recreation And Tourism- Sport Management

Activities and Societies: Minorities in the Sport Industry- Communications Chair, Black Pre-law Students Association- Liaison