Anisha Abraham Email & Phone Number

Dubai, Ae

Dubai, United Arab Emirates

Dubai, United Arab Emirates

 Pioneered the setup of Sales and Sales Operations, including the Channel Relations Team, while overseeing comprehensive reporting processes within the Sales function. Working with the COO as part of the Business Acquisitions Team, successfully procuring new land parcels and establishing joint venture structures. Research, analyze, and gather competitive intelligence for strategic planning, competitive firm positioning, and business development activities while managing facets of daily business operations and growing the company’s footprint and awareness. Skillfully developing and implementing all-encompassing sales strategies, adeptly overseeing pricing structures, and introduced efficient inventory management systems to enhance business operations and foster revenue growth

Dubai, United Arab Emirates

📌 As of April 2022, I'm guiding NJH Real Estate development strategies by closely analyzing corporate intelligence to identify trends or patterns that have a direct impact to the company's growth. This involves, among others, reviewing sales and activity reports and other data to measure productivity, goal achievement and to determine areas to improve velocity and cost of sales. 📌 General responsibilities include: 🔘Leading the development and implementation of all sales and operations strategies and tactics for the real estate portfolio, consistent with NJH Real Estate objectives, to increase the operational workflow, productivity, and efficacy.🔘 Improving products and services’ marketability and profitability by researching, identifying, and capitalizing on market opportunities while implementing corrective action plans to solve organizational problems and presiding over general operations. 🔘 Instituting appropriate metrics and tracking mechanisms to build accountability, measure results, evaluate trends, and optimize the impact of Human Resources strategies, including developing reports and recommendations for decision-making.🔘 Researching, analyzing, and gathering competitive intelligence for strategic planning, competitive firm positioning, and business development activities while managing facets of daily business operations and growing the company’s footprint and awareness. 🔘 Attaining or exceeding profit goals by capturing new business, optimizing workforce productivity, efficiency, and workflow, and maximizing effective process control to fuel customer satisfaction and loyalty.

Dubai, United Arab Emirates

📌 In charting my rise in Sobha Realty's hierarchy, the culminating point was the General Manager of Sales and Operations. By emphasizing the six years of continuous development inside the company, the responsibilities evolving around the General Manager role were:🔘Establishing the overall sales strategies among the executive teams, implementing and delivering on strategic objectives, business plans, and budgets while liaising with internal stakeholders to discuss strategy and mitigate operational issues. 🔘 Accelerating business growth by analyzing sales, site activity reports, and other performance reports to measure productivity and goal achievement and to determine areas of velocity improvement of sales or cost reduction. 🔘Exhibiting a solid understanding of business, key initiatives, and programs being driven at the corporate, divisional, or functional level to ensure that the appropriate products and services align with our goals and strategies.🔘 Directed business activities related to production, pricing, and sales and exhibited a solid business acumen to recommend implementations of systems, procedures, or organizational changes that enhanced the sales process and client experience. 🔘 Executing employee discussions and programs based on individual employment arcs while facilitating feedback to key stakeholders through regular meetings to determine the effectiveness of recruiting plans and implementation.

Dubai, United Arab Emirates

📌 The Head of Sales Operations was among my most rewarding professional roles. I have had the opportunity to dramatically increase revenues, accelerate brand awareness, and, subsequently, grow the company's footprint and client satisfaction.🔘 Identified ways to grow business with key customers by training the sales consultants to adopt a consultative approach focused on solutions and partnerships to attract more customers through networking and referrals.🔘 Architected the revenue-generating sales pipeline by outlining strategic plans for sales development and lead generation, encompassing sales ranging from AED 100M to AED 500M monthly. 🔘 Directed a team of eight operations executives from a sales support perspective, encouraging critical and creative thinking and fostering a culture of curiosity, motivating the staff to take calculated risks and produce fantastic brand awareness opportunities.🔘 Tracked and reported daily sales to Management, including analysis that helped improvise sales while ensuring that the team processed all Booking Documentation in real time or within 24hrs.🔘 Managed a portfolio that started at AED 214M in 2014 and encompassed AED 11B as of April 2022; delivered a performance at par with the sales team, even when the sales increased from AED 1B in 2020 to $1B in 2021, with the same team strength. 🔘 Coordinated with Salesforce representative for new changes/launches to be implemented on Salesforce to enhance the efficiency and productivity of the Sales Team; tracked and churned the sales team based on their performance.

Dubai, United Arab Emirates

🔲Delivered sustainable improvements to overall client satisfaction levels and retention by creating a complete guide and process for new client onboarding and training the staff to commit to clients while handling potential incidents and complaints de-escalation.🔲 Managed a team of 14 sales members involved in everything post-sales up to the handover of projects; identified potential risks that impacted the business by evaluating market conditions that directly threatened collections, cancelations, etc. 🔲 Reviewed and analyzed the operating philosophy of clients to determine potential products and the possibility for vertical penetrations, thus managing the handover of significant projects, including Villas, Apartments, and Townhouses. 🔲 Promoted a transparent functionality across the organization, increasing employees' trust and communication; as a result, sales increased from AED 800M in 2017 to AED 2.3B in 2019, subsequently increasing the customer base.

Dubai

🔲 Capitalized on market research techniques to create a predictive purchase model based on the products' historical behavior while defining and executing opportunities for growth that allowed us to expand the company’s footprint and increase profits.🔲 Optimized customer support by establishing collaborative service environments through targeted operational functionalities. 🔲 Communicated and collaborated with all Sales and Operations members to maximize sales and clients’ experience, cultivating our operations over clients and gaining their trust through unsurmountable customer service skills.

Dubai

🔲Coordinated directly with the VP Commercial, executing everything from pre-sale and supporting a sales team of 15 to post-sales activities, which included liaising with authorities (DLD or RERA), issuing quotes, booking forms, and tracking sales. 🔲 Exhibited a broad scope of industry knowledge toward leading forward-thinking sales operations, including managing top-performing sales professionals while liaising among large-scale customers. 🔲Manage the Escrow Bank, Authorities like Dubai Land Department, RERA, and Master Developers, get additional approvals, and ensure the effective functioning of the operations, along with an improved cash flow and profitability for the organization. 🔲Methodically analyse and qualified data for the Marketing Team for over 5000 leads to understand the insight while the leads have been disqualified and provide timely feedback to the sales team based on the analysis.

Mumbai Area, India

🔲Assessed existing processes and policies, documenting functional gaps to be addressed during developing and implementing analytical training projects that improve critical improvement operations. 🔲 Instituted appropriate metrics and tracking mechanisms to build accountability, measure results, evaluate trends, and optimize the impact of organizational development strategies, including developing reports and recommendations for decision-making.

Mumbai, Maharashtra, India

🔲Administered multiple escalated situations of debts, maintaining regular contact with crucial provider organizations and servings as a liaison to internally resolve complex and increased issues. 🔲 Assigned tasks and workflow to team members, advising on the more complex matters, overseeing their progress, customer handling, and customer relationship, and assessing on keeping the relationship with the customer for a successful experience.

Bachelor Of Science (Bsc), Zoology/Animal Biology

Activities and Societies: Every Extracurricular Activity - Debate, Extempore, Declamation, Dance, Sports

Education record