Anisha Chopra Email & Phone Number

Delhi, India

Luxury Personified is a leading firm which is the sole importer, distributor and marketer for luxury electronics & accessories in India. It has successfully brought some of the most iconic global brands to India.Brand portfolio includes- Marshall Speakers & Headphones, Bang & Olufsen, Sonos, Go Pro, Devialet, Therabody, JLab, Hurom,etc.- Handle Marketing, PR and Brand Alliances for the above mentioned brands for the entire Indian market- On- boarding & bringing new global brands… Show more Luxury Personified is a leading firm which is the sole importer, distributor and marketer for luxury electronics & accessories in India. It has successfully brought some of the most iconic global brands to India.Brand portfolio includes- Marshall Speakers & Headphones, Bang & Olufsen, Sonos, Go Pro, Devialet, Therabody, JLab, Hurom,etc.- Handle Marketing, PR and Brand Alliances for the above mentioned brands for the entire Indian market- On- boarding & bringing new global brands (Sonos, Bang & Olufsen) to India by showcasing future marketing opportunities & its contribution to brand growth- Consistent working with the Brands’ Global Headquarters to strategize and execute global campaigns - Manage upto $600,000 marketing budget yearly while creating budget surplus with effective ROI- Have executed multiple successful Influencer Outreach campaigns with more than 150 macro & micro lifestyle, tech and fashion influencers- Extensive channel marketing from POSM manufacturing to deployment PAN India across Modern Trade, General Trade & exclusive stores as per global brand guidelines- Wide experience in event curation and execution; including media, influencers and client events- Maintaining strong relations with influencers, media houses and strategic vendors- Worked closely with the social- media executive to improve & optimize top of the funnel conversion of social- media marketing which increased the follower base by 200% with effective increase in Engagement Rate - Formulated content strategy – including creative development & enhanced brand content for B2B & B2C marketing Show less

London, Serbia

· Collaborative project for the launch of an all girls' musical band in association with Serbian NGO called Grubb· Formulated a strategic social- media campaigning strategy · Raised £2000 through crowdfunding

Created content for clients like IKEA, Max Healthcare, Hindustan Times, etc. for their advertising and PR activities. Devised taglines, headlines, marketing event themes, public relation activities, radio spots etc. for the above mentioned brands and worked on set for a digital advertisement shoot for Max Healthcare.

Master Of Arts - Ma, Strategic Fashion Marketing

Activities and Societies: International study trip to 'Berlin Design Week' to apprehend the work and accomplishments of local designers.

Bachelor Of Arts - Ba, Marketing And Advertising

Activities and Societies: Vice President of the Marketing Club Course Modules: Principles of Economics, Introduction to Marketing.

Cbse (Commerce And Accounting)

Icse

Activities and Societies: House Captain, Drama, Debating