Anisha Ahluwalia Email & Phone Number

New York, NY, US

New York, New York, United States

Plate spinning.

Greater New York City Area

Served as our WSNY Brand Biz Lead responsible for maximizing the commercial, operational and human health (to the degree to which mind control is possible) of our talented, growing team delivering exceptional work for Fortune 500 brands across the food and bev, beauty, travel and CPG verticals.

Greater New York City Area

Led the GSK Consumer Health U.S. integrated account including overseeing a fabulous cross-discipline team in delivering award-winning work across brands like Excedrin and TUMS. Curiously, I only experienced headaches and heartburn when in this role.

Greater New York City Area

Oversaw $100MM+ in annual digital media budgets across Google hardware products while only keeping a minor cut to fund my bourbon collection. Established and grew strong client relationships, serving as a trusted strategic advisor / partner in developing digital marketing agendas for products including Android, Nexus phones, Chromecast and Nest.Led Essence.

Greater New York City Area

Created consumer-first strategic frameworks for digital marketing efforts. These elevated the Lincoln Motor Company in the luxury auto space, shifting perceptions from your grandpa's car to the car you hope your grandpa or one of his friends or a kind stranger will buy you. Defined and innovated the brand ecosystem across channels (mobile, wired, social.

Chicago

Invented, solved and executed within the grey spaces​ of marketing. These often sat across the realms of social, mobile and gaming and less often involved sandwich boards (although sandwich board model was an actual job of mine in my yoot). Spearheaded breakthrough digital programs- creating them from scratch and stewarding them from insights to ideation.

Chicago

Concepted newsworthy social media programs for clients including DuPont and Hanes and oversaw all program elements including content creation, community management, influencer identification/outreach and customized measurement. While these took place during the MySpace heyday, they did not involve MySpace so they do not induce excessive shame upon.

Los Angeles

Created and implemented holistic marketing plans to revitalize the suite of Variety online news and lifestyle properties and launch its first entertainment careers site. Successfully crashed and photo-bombed a plethora of D-grade red carpet events including the Dukes of Hazzard premiere.

Los Angeles

Expanded Disney Studios online marketing presence by evolving its digital objectives and strategies. Managed team to plan and execute campaigns to support a range of theatrical movie releases, often occurring simultaneously, with varying assets and target audiences. Separately, tried to make it as an actress and stunt double, failing miserably at both.

Chicago

Learned how to plan and buy online media for clients including MIllerCoors. Executed the Discover Card rebranding and E-commerce initiative that was honored with Starcom Worldwide Consumer Insights FUEL award. Ended up on Oprah for unrelated and unsavory reasons.

Chicago

Launched a cafe with two partners on a whim in Chicago's Ukrainian Village. It evolved into a community center complete with open mic nights, local artist showcases, rotating themed dinner clubs and Twister tournaments. Hookahs and liquor were also involved, whether or not they were legally sanctioned.

NYC

Overdosed on watching soaps, Dawson's Creek and other teen romcom-y melodramas. In the process, developed storyline, casting and promotional recommendations to increase young adult ratings for ABC soaps. Collaborated with network execs and writers to implement these ideas. Had questionable encounters with Josh Duhamel and Susan Lucci and, consequentially.

B.A.

Mba

Study Abroad Certificate