Anisha Ghosh Email and Phone Number
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My professional experience spans both the pharmaceutical and medical device industries, where I’ve developed a strong analytical and strategic skillset. I consulted for Fortune 500 pharmaceutical clients in their marketing and patient services groups and currently lead digital marketing analytics at a former Danaher-owned medical device company. These experiences have led me to value collaboration, innovation, and open communication in the workplace. My drive and motivation stem from a desire to help others and make a lasting impact on their lives, leading to my strong passion for healthcare. I am excited to continue leveraging my experience and analytical skills to make meaningful contributions to the healthcare industry.
Nobel Biocare
View- Website:
- nobelbiocare.com
- Employees:
- 2373
-
Global Marketing Analytics ManagerNobel Biocare Jan 2024 - PresentBrea, California, United StatesCurrently leading digital marketing analytics for the global marketing team. Overseeing website performance, social media engagement, and lead management to develop data-driven insights to enhance the customer experience and increase conversion rates.Implementing advanced analytical tools with cross-functional teams to gain deeper insights into customer behavior and optimize marketing campaigns.
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Marketing ManagerNobel Biocare Aug 2022 - Jan 2024Brea, California, United StatesSuccessfully launched global marketing campaigns, including a comprehensive rebrand across 20+ markets; Achieved strong market differentiation through strategic sales initiatives and impactful digital communicationsLed the development of strategic messaging and precise target segmentation for a key product launch; Implemented sales enablement and marketing tactics, resulting in significant business growthDirected a large-scale industry event featuring over 40 educational sessions and 50 global speakers; Sessions showcased product innovations and provided valuable industry insights
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Pbm Strategy And Innovation Mba InternCvs Health Jun 2021 - Aug 2021Developed capabilities within Salesforce, a CRM platform, to enhance the customer and agent experience; Utilized an agile approach resulting in ~5% decrease in enterprise operational costs.Identified root causes of customer experience interruptions during agent calls through advanced analytics and in-depth interviews; Recommended 3 improvements that addressed ~70% of identified interruptions. -
Decision Analytics Associate ConsultantZs Jun 2019 - Apr 2020Greater Chicago AreaDeveloped a market map identifying the patient opportunity of two drug launches in an undefined market of 115M patients; resulted in a targeted market of ~10M patients comprised of 6 defined patient segments.Identified top drivers that could lead to patient drop-off for a drug launch utilizing machine learning with ~80 features; recommended patient services offerings to improve retention.Tracked monthly performance for a drug launch comprising of ~10M patients while leading a 7-person analytics team; detected areas of improvement resulting in new projects, driving sales and profitability. -
Decision Analytics AssociateZs Sep 2017 - Jun 2019Greater Chicago AreaEvaluated current marketing tactics due to a decline in patient growth for a certain drug; identified key next steps resulting in the addition of new physician messages to the marketing and sales team.Determined how to translate consumer segments from primary to secondary data for 150K patients to assess performance of a marketing campaign.
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Data Analytics InternVisibly Jun 2016 - Aug 2016Greater Chicago AreaAnalyzed and evaluated the demographic and product usage information of 40,000 customers; recommended 3 optimal marketing schedules, increasing weekly email open rate.Formulated a ranking system for 15 physicians and determined 3 main factors to determine the value of the physician to the company; results were leveraged to hire new physicians in the next quarter. -
It Infrastructure InternTransunion Jun 2014 - Aug 2014Greater Chicago AreaImproved the speed and accuracy of delivering data to credit card companies and lowered management costs by determining which databases to move from a mainframe to an open systems technology.Facilitated change management throughout the workplace by creating training documents and surveys in order to inform employees of the new technology available to them to make their work more efficient.
Anisha Ghosh Education Details
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Business Administration -
Industrial Engineering
Frequently Asked Questions about Anisha Ghosh
What company does Anisha Ghosh work for?
Anisha Ghosh works for Nobel Biocare
What is Anisha Ghosh's role at the current company?
Anisha Ghosh's current role is Global Analytics Marketing Manager.
What is Anisha Ghosh's email address?
Anisha Ghosh's email address is an****@****lth.com
What schools did Anisha Ghosh attend?
Anisha Ghosh attended University Of Southern California - Marshall School Of Business, Northwestern University.
Who are Anisha Ghosh's colleagues?
Anisha Ghosh's colleagues are Montu Dalal, Pierre Winandy, Sercan Tülüler, Alessandro Macheda, Latia Wiggs, Mridu Sekhar, Patricia Fernandes.
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Anisha Ghosh
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