After my successful acquisition of M&C Saatchi Indonesia, my agency is now reborn as Moonfolks. Moonfolks' vision is to be one of the most effective agencies in the world.Moonfolks exists"Make Audacious Possible" by helping brands achieve the impossible.Through our "Accelerated Commerce" approach, we combine Brand Purpose (Advertising), Brand Content (Digital), Brand Experience (Shopper and Activation) and Brand Reputation (PR and Infleunce) to drive consumers to commerce.

As Honorary Secretary, I will preside over all functions of Indcham, implement the strategy for growth of the Chamber, and fulfill responsibilities towards Indian businesses and Indian Professionals in Indonesia. I will also work closely with Indian and Indonesian business communities to foster stronger trade relations between India and Indonesia.

As a board member of Indcham, I would he driving several initiatives aimed at fostering growth and cooperation between Indonesian and Indian businesses.Will work towards creating avenues for Indian businesses to enter and operate in Indonesia. And create access for Indonesian business to enter and operate in India.As "Partners in Growth", Indcham aims to foster closer social, cultural and economic relations between Indonesia and India.

Working to make Indonesia cleaner, better, pollution-free and trash-free. Working to reduce platic consumption in Indonesia and prevent marine plastic pollution.Working towards equality of access to education in Indonesia, with inclusion of rural children in the education system.

Proud to bring the world's largest independent network, M&C Saatchi, to Indonesia. It's been a while since any major disruption has happened in the country's communications landscape. M&C Saatchi is here to do just that... with Brutal Simplicity of Thought as our core Principle, we exist to simplify brand building for a digital age... offline, online and everything in between.

Proud to have led Phibious to become the Southeast Asia Independent Agency of the Year 2016 and 2017 awarded by Campaign Asia. It was great making Phibious Indonesia's fastest growing agency in the two years I led it, winning the runners-up award for Campaign Asia's Southeast Asia New Business Person/Team of the Year 2017. Making Phibious Indonesia the Gold Independent Agency of the Year 2015, 2016 and 2017 awarded by Campaign Asia at the Campaign Asia Agency of the Year awards was my greatest achievement so far.I've had the privilege of putting together a winning team, pretty much handpicked, to be able to deliver 110% and 270% YoY growth in 2016 and 2017 respectively, having added 20 new business wins. Small wonder, my team and I were shortlisted for New Business Person/Team of the Year at the Campaign Asia Agency of the Year Awards 2016, and awarded runners-up in 2017.Next is moving on to the biggest challenge in my career yet... my maiden venture as an entrepreneur, setting up my own agency in Indonesia.

Phibious was my first stint with an independent agency, something that promised many entrepreneurial opportunities. Having won a bronze at “Campaign Asia Agency of the Year” in 2013 and 2014, my single-minded KPI was to improve the agency’s performance at this award. Which also meant improving the agency’s performance in every aspect of business – client retention, business development, innovation, integration, profitability and creative reputation.My work entailed gearing the agency towards growth, setting up digital capabilities and integrated practices, transforming the agency from an advertising agency to a content creation company.I even played the growth role regionally, winning pitches for the agency in Indonesia and Cambodia. My commitment stretched to managing growth in Indonesia, where I spent a week a month since July 2015.Businesses won: • Techcombank – Vietnam’s largest retail bank• Housing.com – India’s largest real estate listings company• Unilever – Beauty and Homecare• Masan Consumers – One of Vietnam's largest CPG companies• Diageo – Johnnie Walker & Singleton• Google – Search & Translate Campaigns• Vingroup – Vinpearl Land, Vinpearl Vilas• Thao Dien Investments (Masteri) – Vietnam’s Largest Real Estate brand• Vinamilk – Vietnam’s largest dairy brand• Tiger Beer – Digital business for Vietnam• Mondelez – Cadbury – Digital Business for Indonesia• Abbott – Similac – Digital business for Vietnam• Shell – Helix HX3 for Indonesia• Rumah.com – Indonesia's No.1 Real Estate Listings PlatformOur business grew by 30% YoY. The office strength grew from 45 to 65. We had 10 shortlists at the Campaign Asia Agency of the Year Awards 2015, including “New Business Development Team of the Year” and “Integrated Agency of the Year”, both regional categories where Phibious was the only shortlisted agency among larger network agencies.

As head of Account Management, I was the key relationship holder across the businesses of Lowe Vietnam. Other than managing the agency's P&L, I was the growth catalyst, hunting for new business and finding new avenues for the agency from non-traditional practices that include digital, activation, shopper marketing and PR.I was responsible for building and maintaining sound agency systems and practices, synergy across agency disciplines and manage integrated business solutions for our clients.Brands: + Unilever Vietnam (Omo, Cif, Surf, Vim, Clear, Hazeline, Tresemme, Lifebuoy, P/S, CloseUp, Wall's, Cornetto, PaddlePop, Knorr)+ Bel Vietnam: La Vache QuiRit Com Bo Coi, Goodi, Bel Cube+ MaSan: Vinh Hao, Vinh Hao Aktiva, WakeUp coffee+ BP Castrol: Castrol CRB, Castrol CRB Turbo +, Castrol Vecton+ ChoTot.vn (Vietnam's largest Classifieds Website)+ SABECO (Vietnam's largest alcoholic beverages company): Saigon Beer, 333New Business Wins: MaSan, BP Castrol, ChoTot.vn, SABECOAmong my early successes at Lowe Vietnam, I also have a much coveted Gold Lion (and 2 Bronze Lions) @ Cannes 2014 for Omo.Won Silver at Campaign Asia Agency of the Year 2014Won Platinum & Best In Show for my Drive-On Campaign for Castrol at the Asian Marketing Effectiveness and Strategy Awards, 2014. The Castrol Drive On campaign also won Silver at APPIES 2014, and a Silver and two bronze metals at the Smarties (Mobile Marketing Awards) 2015, and received a shortlist at Asia-Pac Tambuli Awards 2015.

At Leo Burnett Group, I was agency head for south India, based out of Bangalore. Other than managing my P&L, I had the responsibility of engineering growth, managing key client relationships, setting up and and managing the agency's non-advertising revenues, hiring and managing talent, and building and nurturing an agency culture that resonates with a vision to outgrow and outdo.During my tenure of close to 2 years, I worked on brands from key clients across categories including, FMCG, beverages, real estate, healthcare, education, sports, retail, travel and e-commerce, among others.Some key brands I worked on are Wipro Consumer Products - Glucovita (glucose powder), Smartlite (CFL), Safewash (Liquid detergent), Garnett (LED), Northwest (switches), Sweet'n Healthy (sweetener); Essilor (spectacle lenses) - Cryzal, Varilux; South African Breweries - Foster's, Peronni, Haywards 5000, KnockOut.I was able to deliver 100% growth on the back of new business wins that include WaterHealth India, Vidal Health (TTK Healthcare), HolidayIQ.com, Myntra.com, Via.com, RMZ Corp (India's 2nd largest real estate brand), Decathlon (sports gear), RVM Foundation, among others.I also wore another hat for the agency, as VP - Retail, where I led a separate team to offer specialised shopper marketing services nationally, for Leo Burnett Group brands, including Samsung and Essilor.I was recognised as one of the key performers across Leo Burnett Group, India at the Leo Burnett Breakfast Meet in 2013, and also designated as one of the top 50 'Rainmakers' in Leo Burnett APAC Network.

Managing operations for Nigeria

Brand lead on Kingfisher Airlines. Contributed to brand architecture and positioning strategy for Kingfisher Airlines. Also launched Kingfisher Red (erstwhile Deccan) as a new class of service. Worked to integrate digital capabilities of Rediffusion-Y&R with Kingfisher's brand needs, especially in areas of social networking.Brand lead on Tata Motors - Commercial Vehicles and TATA Nano. Launched the 2nd generation of mini-Commercial vehicle - TATA Ace, that became the game changer in the Indian transportation and logistics industry. Also launched TATA Magic and TATA Winger. Also, launched the much hyped TATA Nano - the world's most affordable car.

Brand responsibilities on Unilever brands - Brooke Bond Red Label, Brooke Bond Red Label Natural Care, Brooke Bond Red Label Mindsharp, Brooke Bond 3 Roses for India, and the region (Pakistan & Sri Lanka). Was responsible for creating and rolling out Brand IMCs with Unilever planning and activation teams.

Brand Partner and pro-bono business head in Kolkata - Airtel (5 circles), Airtel Broadband and Telephone Services, Linc Pens, South City Projects, Emami, etc.

Learning the trade from stalwarts of Kolkata's advertising fraternity like Kanchan Datta and Sugato Guha.