Short Story: I'm a marketing and operations leader with over a decade of experience working across verticals like retail, hospitality, and consulting. With a penchant for streamlining complex workflows, I lead teams to develop and execute on social-first marketing strategies that are grounded in business goals across digital channels. I am tempered with an operational mindset and financial acumen that yield positive results. Always detail-oriented and versatile, I am quick to adapt to evolving priorities.Long Story: My journey began in the family business, where I honed my skills in operations management while overseeing a chain of discount stores in the NJ/NY area. This hands-on experience provided me with a solid foundation in managing complex workflows and optimizing operational efficiency. Subsequently, as the Chief Operating Officer of a restaurant chain in downtown NYC, I further developed my leadership skills and strategic thinking in a fast-paced environment.Driven by a desire for continuous growth and learning, I transitioned into consultancy, where I worked closely with small businesses, providing expertise in planning, financing, and marketing strategies. It was during this time that I immersed myself in the world of digital marketing, recognizing its transformative potential in driving business objectives.My tenure at American Express Marketing afforded me invaluable insights into the intricacies of marketing execution within a Fortune 500 company. Working on consumer marketing initiatives across digital and email channels, I gained firsthand experience in developing and implementing strategies aligned with business goals.Transitioning to the agency side, I joined The Sasha Group as an Associate Director of Project Management & Operations, where I seamlessly integrated my project management expertise with my marketing and operational background. In this role, I have spearheaded projects for brands of varying sizes and across diverse verticals, ensuring alignment with business objectives while optimizing operational processes for our agency team. My responsibilities encompass strategic planning, client relationship management, and meticulous project oversight, where I leverage my project management skills to deliver exceptional results within strict timelines and budgets. This experience has further solidified my proficiency in driving cross-functional collaboration, mitigating risks, and achieving project milestones effectively.