Carries out communications efforts and brand development to ensure brand continuity and clarityAnalyzes data to identify opportunities for growth and effectiveness of deliverySupports business development efforts for the firm, including growing and maintaining strategic thought leadership efforts for partners and managersProvides strategic communications guidance to federal clients seeking to expand their audience reach

Builds presentations summarizing the accounts growth and impact for Deloitte federal leaders and managers, positioning them as thought leaders in the industryManages two analysts and designers during metric reporting, production periods, and meeting planningManages multiple communication projects and subcontractor relationships including identifying and delivering complex requirements and feedback to vendors, developing a coherent and concise POV across our team, developing relevant content and creative materials, and serving as the project manager across two priority initiatives Leads efforts to establish a visual and verbal identity for trust and communicate with a clear and compelling voice Leads communications-related coordination (including brainstorms, timelines, and deliverables) across multiple workstreams within the trust team and across the Purpose Office to help connect with various audiences and drive meaningful outcomes Offers mentorship of peers and fellows looking to increase their design and develop creative content skillsDevelops tactics for achieving internal communications goals and objectives, such as ambassador programs, scripted animated videos, and email communicationsMaintains timelines, tracks action items, and manages stakeholder coordination across all communications and internal training efforts

Produced and presented skills trainings for social media and program area practitioners tasked with producing content, including analytics, social media writing, paid social media, and phone photography and video Oversaw development of strategic plan from start to finish, including gap analysis, audience research, persona development, and web data to identify areas of opportunity to create deeper connections with audiencesBuilt and updated a near-to-real-time analytical product of misinformation and disinformation being propagated on social media platforms (related to COVID-19)Refined quality of the analytical product over time, implementing additions that would increase the analysis’ value to clientsCollaborated with internal stakeholders to plan and produce external promotional content for the advertising, marketing, and commerce offering

Conceptualize editorial and distribution strategies based on new or evolving digital media channels, client goals, social media best practices, and digital trendsProduce best-in-class social media and newsletter content in social impact, social justice, health, business, and capital projectsDesign and implement social media and newsletter strategies for nonprofit, foundation, and corporate clients to grow their digital audience Create and manage social media ads to grow and engage new audiences Provide reporting and analysis of content performance using Google Analytics, Facebook Insights, Twitter Analytics, MailChimp, and other native social metric toolsDeliver daylong workshops to groups of 15-35 digital media professionals to enhance their knowledge of audience growth and engagementManage multiple clients and internal teams to ensure projects are delivered on time and on budgetIdentify key opportunities for growth through distribution strategies for potential and existing clients

Develop organic and paid social media strategies to ensure audience growth for our clients. Identify key opportunities for growth through distribution strategies for potential and existing clients.Design, produce, and deliver workshops on audience growth strategy.Run paid social media campaigns for Facebook, Instagram, Twitter, and LinkedIn using native tools. Provide analytics and performance reports on distribution efforts.Write social media copy for clients in a variety of fields, such as education, policy, healthcare, risk management, and others.

• Key operator of online content and social media activity at a local news station• Write web articles to support on-air content• Assist in the online and on-air branding of radio personalities• Provide support for on-air personalities, reporters and producers to develop multi-platform content and promotional events • Enhance online content with multimedia material, such as video, audio, infographics, and photo slideshows• Promote on-air and online content via social media networks, including Twitter, Facebook, and Instagram

• Delivered high quality content for clients in luxury, associations, technology and health industries.• Assisted in developing and implementing social media strategies for Twitter, Pinterest, Facebook and LinkedIn.• Assisted in website maintenance on an ongoing basis, both in WordPress and Drupal platforms.• Helped distribute email newsletter for online publications with more than 10K subscribers.• Experience writing for a wide variety of audiences, including technology professionals, association executives, content marketers and luxury retailers.• Brainstormed digital strategies with a team of social journalists and web developers to create innovative solutions for web publications.

• Searched and collected monthly online and printed clippings for the company’s database and clients.• Uploaded press releases to the company blog using Word Press and HTML. • Spoke directly with journalists from different local and national mediums to promote events and update contact information.

• Wrote short news stories, restaurant and wine reviews, and image captions for a chic, metropolitan magazine.• Attended and wrote about a concert for the company’s online website, MetroBlogs.• Broadened the scope of topic covers while offering a youthful perspective to reach a larger client base.• Worked directly with the Assistant Editor proofreading while utilizing the basis for journalistic writing rules, the AP Style Book.