Anita Pyke Email & Phone Number

Cape Town, Wc, Za

Cape Town, Western Cape, South Africa

Ayoba is a fast-growing entertainment app with users in 15+ African countries and 20+ languages (largest markets: Nigeria, Ghana, Cameroon & South Africa).Responsible for the Music, MicroApps, Channels and Games verticals.

Cape Town

Exco-level role, leading the Product and UX teams.Responsibilities include: * Building and formalising product as a commercial function in the business* Developing strategy for, and delivery of customer and commercial value (KPIs)* Reporting on business and customer impact of completed initiatives, and visibility of in-flight work* Driving cross-functional collaboration between departments and team

Cape Town Area, South Africa

Early-stage customer research, product design (value-proposition development), feasibility analysis.Previous clients include: Kagiso, Standard Bank.

Cape Town

Originally hired as a Product Manager, promoted to HOD within 6 months. Built product management team and formalised product management function within the business (hiring, staff development, structure, processes). Worked closely with Sales, Operations and Marketing teams to develop products aligned with emerging business opportunities.Responsible for: Product pipeline and development roadmapDeveloping growth and to-market strategies for various products (together with responsible PM)Platform user research (ethnographic)Managing team of 5

Stellenbosch, South Africa

Originally hired to develop Publishing and Mobile Learning projects for the Mxit Platform, my role quickly evolved to being responsible for improving content and app discovery on the platform (VP: Editorial), and then overall responsibility for user engagement as part of the Product team. I was closely involved with developing the strategy and brand positioning for the launch of Mxit 7 (Mxit re-launch).I managed three teams: Apps & Developer Relations, Communities and User Support.I was responsible for the following:*Improved navigation and content discovery*Improving content and community relevance through key partnership (eg PSL Club apps)* Redesign of chat-rooms and topics* Customer Research

Austin, Texas

Pet Project was a mobile app development studio. We developed for Android and iOS. I was responsible for concept development, sourcing freelancers, managing the content creation (design and animation), testing and marketing.https://itunes.apple.com/us/app/trucks-in-town/id524464383?mt=8http://petproject.mobi/

Cape Town, South Africa

Together with a partner, developed the financial and strategic business case for a new mass-market youth magazine within the Family Magazines Division (mass market).I was responsible for: Brand development and positioning.Editorial and business strategy.Hiring of staff and structure of teams.Managing all editorial production.Development and execution of circulation growth strategies.Developing strategy and business cases for brand extensions of existing magazines.

Cape Town Area, South Africa

Cape Town, South Africa

As head of department I was responsible for financial growth and performance of the department, project investment motivation and decisions, as well as budgets and reporting.I managed a team of 3 editors and was responsible for identifying and pursuing areas of possible expansion (content) and building relationships with key authors.I also dealt with international publishers with regards to sale and purchase of rights.

Cape Town Area, South Africa

Commissioning and production management of books on Cooking, Health and Natural History/ Tourism. I was responsible for identifying new projects, approaching authors, hiring freelancers, managing project budgets and meeting the financial targets for the list.

Master Of Philosophy - Mphil, Futures Studies

Pgdip Future Studies

Mmp2005, Media, Business

Ba: Publishing, Languages, Information Science, Business

Academic Honours

Education record