Anita Rivera Email & Phone Number

Naples, FL, US

Marco Island, Florida, United States

Naples, Florida, United States

Naples, Florida Area

Fort Myers, Florida Area

• Develops and implements annual marketing plan and budget.
• Plans and implements mall campaigns, special events and attractions, trade shows, contests, new store openings, etc., and maintains annual calendar events.
• Develops sponsorship program to meet budget goals; also includes generation of prospects, creation of proposals, negotiation of terms and developing partner relationships.
• Directs, trains, supervises and appraises guest service associates.
• Assists in planning and participating in mall tenant meetings; assists tenants with all aspects of generating and increasing sales.
• Analyzes market research. Effectively utilizes the results to achieve marketing plan objectives.

Coral Gables

• Lead organizing and executing special events (Gala & Symposium) and roundtables, internal in Latin America market.
• Develop the production of events including marketing, venue, contract negotiations, booking speakers and winners, marketing and promotional materials, data management, attendee registration, catering, hotel.
• Lead the development of event strategy and preparation timelines, and ensure proper communication with all staff involved regarding event goals, and responsibilities.
• Maintain exemplary relationships with external vendors and identifying appropriate new business relationships, championing the most productive partnerships for the company
• Negotiating vendor contracts within strict budgetary parameters, tracking financial benefits resulting from negotiations
• Create, track and manage event budgets closely, producing post-event budgeting reports

Coral Gables

 Planning and Execution of a wide variety of corporate and social events including workshops, roundtables, symposium, receptions, award ceremonies, exhibits and gala. In US and Latin American market. Symposium Bravo Business Awards 2015 Develop and implement communications, media relations, marketing and public relations plans. Managing marketing and.

San Juan, Puerto Rico

• Manage and administer a budget of 800k.
• Responsible for the implementation of marketing strategies.
• Corporate and client event planning and set ups as well as management of logistics on-site.
• Organize and attend to all off site community events.
• Promote the portfolio of each publication for awareness and reach.
• Develop advertising campaigns for all the publications of the company.

San Juan, Puerto Rico

• Superior strategic thinking and planning
• Overall business knowledge and holistic general management approach
• Superior leadership skills
• Outstanding analytical abilities
• Ability to nurture and contribute to innovation and creative solutions
• Demonstrated ability to be accountable for sales and income results

• Implement the strategic goals and objectives of the organization.
• Give direction and leadership towards the achievement of the organization's philosophy, mission, strategy, and its annual goals and objectives as well as the identification of funding.
• Identify prospects; grant shaping, and collaboration with foundations.
• Development and implementation of the annual budget ($300,000).
• Responsible for the development, implementation, and accomplishment of the annual work plan of the corporation as approved by the Board of Directors.
• Responsible for the administration of overall operation of the corporation, including: reviewing and evaluating the results of program activities, ensuring that continuing contractual obligations are being fulfilled.

San Juan, Puerto Rico

• Budget annually $400.000
• Managed marketing communications, media relations and brand development with a $400,000 budget for business development for the nonprofit organization. Reported to the Executive Director.
• Provided project management of specific community relations initiatives, including program development and management of the committee and project stakeholder teams.
• Provided fulfillment for sponsored business, charitable events and health fairs.
• Planed and coordinated community events and promotions that enhance company visibility and supports strategic departmental and company goals.
• Managed and maintained the department’s calendar of events on the internal webpage.

Crowd Management Training, Certificate

Master Studies In Public Relations

Bachelor Of Arts, Social Work