Anita Rivera Email & Phone Number

Naples, Fl, Us

Marco Island, Florida, United States

Naples, Florida, United States

Naples, Florida Area

Fort Myers, Florida Area

• Develops and implements annual marketing plan and budget.• Plans and implements mall campaigns, special events and attractions, trade shows, contests, new store openings, etc., and maintains annual calendar events.• Develops sponsorship program to meet budget goals; also includes generation of prospects, creation of proposals, negotiation of terms and developing partner relationships.• Directs, trains, supervises and appraises guest service associates.• Assists in planning and participating in mall tenant meetings; assists tenants with all aspects of generating and increasing sales.• Analyzes market research. Effectively utilizes the results to achieve marketing plan objectives.• Composes tenant relations correspondence.• Responsible for media buys.• Works with creative agency of record for campaign and promotional collateral, as well as mall brochure directories.• Reviews and approves marketing invoices.• Performs Public Relations by communicating and participating with community organizations, utilizing social media and dissemination of approved media releases.• Assists in maintaining good tenant relations, and assists new tenants with grand openings.• Orders and displays mall signage in a strategic manner.• Maintain property website, social media communications, and collateral material•Plans and organizes mall holiday decor

Coral Gables

• Lead organizing and executing special events (Gala & Symposium) and roundtables, internal in Latin America market.• Develop the production of events including marketing, venue, contract negotiations, booking speakers and winners, marketing and promotional materials, data management, attendee registration, catering, hotel accommodations, staffing coordination, and on-site event logistics• Lead the development of event strategy and preparation timelines, and ensure proper communication with all staff involved regarding event goals, and responsibilities.• Maintain exemplary relationships with external vendors and identifying appropriate new business relationships, championing the most productive partnerships for the company• Negotiating vendor contracts within strict budgetary parameters, tracking financial benefits resulting from negotiations• Create, track and manage event budgets closely, producing post-event budgeting reports• Collaborate with multidisciplinary teams to execute events including Facilities, audiovisual, graphic design, photographer, videographer, accounting and others as appropriate• Manage multiple projects simultaneously with precision and attention to detail while continually finding ways to improve processes to produce higher quality and more effective results• Identify opportunities for process and event management improvements and develop new policies regarding implementing new procedures• Continually mentor, coach, and develop the skills and project contributions of two direct reports; produce team and individual goals and conduct annual performance reviews

Coral Gables

 Planning and Execution of a wide variety of corporate and social events including workshops, roundtables, symposium, receptions, award ceremonies, exhibits and gala. In US and Latin American market. Symposium Bravo Business Awards 2015 Develop and implement communications, media relations, marketing and public relations plans. Managing marketing and communications for brand and creative marketing, direct mail and email marketing. Managing and interacting with public social media platforms Develop key message to deliver consistent position programs and services. Develop of advertising campaigns for of Latin Trade Magazine Assume the negotiating of partnerships for the development of strategic sponsorship relationships of the events Develop and manage Budget for magazine – 500,000 Work with the Sales Team to develop marketing plans to meet these objectives with the corresponding budget Work with multiple vendors to obtain estimates and execute jobs as needed Supervising and driving the process of activation and communication with external clients and internal stakeholders. Manage event performance reports during and post execution, ensuring the delivery of contractual obligations and the success of the events. Selected to lead all event related operations including venue selection, contracting, pricing, transportation, accommodations, food and beverage selection, entertainment, décor and audio/visual service arrangements. Determine a suitable layout and theme for the event as per client’s specifications in order to guarantee the highest degree of customer satisfaction. Supervise production of events and collaborate with events sponsors as well as internal/external teams on all aspects of event planning and execution. Develop productive, long-term relationships in order to negotiate and manage tough contracts with sub-contractors and vendors.

San Juan, Puerto Rico

• Manage and administer a budget of 800k.• Responsible for the implementation of marketing strategies.• Corporate and client event planning and set ups as well as management of logistics on-site.• Organize and attend to all off site community events.• Promote the portfolio of each publication for awareness and reach.• Develop advertising campaigns for all the publications of the company.• Direct the development and execution of marketing communications initiatives including product launches, sales collateral, tradeshows, campaigns, social site presence, company website, public relations, regulatory communications and corporate events.• Manage brand delivery and consistency across all markets for all publications.• Build and manage the corporate communications budget.• Lead, build and manage the corporate communications team including graphics designers, corporate communications specialists, media specialists and copywriters to produce high quality publications and materials meeting deadlines and within budget.• Internal and external project management achieving company goals and plans. • Manage relationships with vendors and leader on acquiring potential business partnerships with new ones.• Drive continual process improvement and implement best practices to manage the business efficiently.• Able to manage complex contract negotiation and work with legal counsel as required.• Manage all sponsors negotiations and alliance for all magazines.Achievements• Increase brand awareness by 200% for products: Vanidades, CARAS, TV y Novelas, Cosmopolitan, Buenhogar, Men’s Health, Women’s Health. • Caras Puerto Rico – re-launch 2014– planning, coordination, execution, supervision of: advertising campaigns and special events.• Med Achievement Awards - Special event and medical award 2013, 2014– Developed concept and implementation of medical award in San Juan, Puerto Rico. Planned and coordinated production of special event for health professionals.

San Juan, Puerto Rico

• Superior strategic thinking and planning• Overall business knowledge and holistic general management approach• Superior leadership skills• Outstanding analytical abilities• Ability to nurture and contribute to innovation and creative solutions• Demonstrated ability to be accountable for sales and income results• Experienced in budgeting (1 million) and managing a budget• State-of-the-art functional marketing expertise• High -impact Presentations• Meticulous organizational skills, including the ability to manage multiple projects simultaneously.• Business acumen• Drive for results• Interpersonal relations• Problem solving and decision making• Process management• Strong leader• Ability to implement and generate innovative media plans and programs

• Implement the strategic goals and objectives of the organization.• Give direction and leadership towards the achievement of the organization's philosophy, mission, strategy, and its annual goals and objectives as well as the identification of funding.• Identify prospects; grant shaping, and collaboration with foundations.• Development and implementation of the annual budget ($300,000).• Responsible for the development, implementation, and accomplishment of the annual work plan of the corporation as approved by the Board of Directors.• Responsible for the administration of overall operation of the corporation, including: reviewing and evaluating the results of program activities, ensuring that continuing contractual obligations are being fulfilled; allocating resources for greater program effectiveness and efficiency; developing organizational and administrative policies and program objectives for Board consideration.• Establishes and maintains an effective system of communications throughout the Nonprofit and the research community to build and maintain a positive image (e.g. newsletter, informational seminars, and participation in marketing activities).• Represents the Nonprofit in its business relationships with the research community, and other government agencies, the media, community organizations, suppliers, competitors, professional organizations and similar groups.

San Juan, Puerto Rico

Budget annually $400.000• Managed marketing communications, media relations and brand development with a $400,000 budget for business development for the nonprofit organization. Reported to the Executive Director.• Provided project management of specific community relations initiatives, including program development and management of the committee and project stakeholder teams.• Provided fulfillment for sponsored business, charitable events and health fairs.• Planed and coordinated community events and promotions that enhance company visibility and supports strategic departmental and company goals.• Managed and maintained the department’s calendar of events on the internal webpage.• Development of the employee’s newsletters manages and maintains departmental photo library.• Managed and maintained a database for cash and in-kind contributions and provides reports/tracking for metrics, community involvement and related reports.• Tracked press coverage and posted press clips on a daily basis.• Evaluated and orchestrated participation in press conferences, speaking arrangements, press events, while maintaining strong media/press relationships.

Crowd Management Training, Certificate

Master Studies In Public Relations

Bachelor Of Arts, Social Work