Channel Marketer
CurrentI'm responsible for day-to-day management of Westcon Vendor related marketing initiatives and keeping up to date with best practice & current trends in marketing & skills with a focus on accuracy, reliability, speed, consistency, accountability.• Work with marketing manager, sales team and vendor business to ensure strategic marketing plans and measurement of plans are implemented for Westcon vendors, in line with Westcon and Vendor KPIs.• Maintain a marketing framework for sales, to drive sales growth• Implement efficient, timely and effective integrated marketing comms programs that support Westcon vendor objectives, including attracting new partners through innovative marketing campaigns• Support the sales growth via successful implementation and measurement of marketing campaigns• Ensure that marketing programs are delivered on time, in budget• Obtain all necessary approvals for activities via vendor co-op tools and internal processes• Ensure effective tracking, measuring and reporting on Westcon vendor marketing efforts• Execute activities as per marketing plans• Liaise with external companies to execute all major promotional, and lead generation activities and events.• Assist in the coordination of various annual events as directed• Management of events• Assist in developing relevant promo material, interacting with external design team• Ensure all electronic comms to industry have an agreed Westcon & vendor look & feel and are executed timely & accurate• Maintain and ensure promotional info is sent out in a timely manner• Facilitation of promotional/merchandise items• Co-ordinating with in-house staff & promotional agents• Ensure quality promotional items delivered on time, on budget• Work with Marketing Ops for Co-op Management, reporting• Act in a manner which reflects the Company’s Vision, Mission, Purpose,Values• Ensure punctuality to all meetings• Actively participate and contribute• Identify and highlight process improvement