Anja Westhues's Location
Brooklyn, New York, United States, United States
About Anja Westhues
Community-Oriented Marketing Strategist, Creative, and Self-Proclaimed Athlete.Hi! My name is Anja and I'm a graduate of NYU's Gallatin School of Individualized Study, where I studied Food and Beverage Marketing and its feedback loop with the greater cultural zeitgeist. I took classes all across the university, but mostly in Stern's Marketing Department and Steinhardt's Food Studies Department.I am now the Founder of Cache Studio, a marketing agency focused on fostering community and influencer strategy for brands in and adjacent to the Health and Wellness industries. Current and former clients include Kooshy, DailyBasis, Little Sesame, Woody's Wine, and more.I am also the Founder and “Chief Endurance Officer” at Endure, a whole-food based sports nutrition company focused on endurance activity. I raised a successful $25,000 Kickstarter campaign for this venture during the Fall of 2023, and it is slated to launch Winter 2024/2025.When I'm not working, I'm training - currently gearing up for the Paris Marathon in the Spring of 2025. Connect with me if you want to chat community and social strategy, learn more about Endure, or log some miles together!
Anja Westhues Work Experience Details
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Social Media ConsultantBiterNew York, United States -
Social Media ManagerDailybasis Oct 2024 - PresentI lead social content and community strategy for DailyBasis - the first daily nutrition supplement in powder form built for the female menstrual cycle.The product comes in a two part system consisting of cycle-synced nutrition for the two major high hormone and low hormone phases of the female menstrual cycle. DB1, taken during the first half of the cycle helps to support gut health, balance energy levels and assist with follicular development. DB2, taken during the second half of the cycle helps to decrease excess inflammation, stabilize mood and provide symptom relief.DailyBasis officially launches January 2025! -
Social Media LeadKooshy Sep 2024 - PresentChicago, Il, Us• Developed and executed organic social media, influencer, and community strategies• Managed content creation, scheduling, and analytics to optimize social media performance. -
Social Media + PartnershipsWoody'S Wine Jul 2024 - PresentOrganic social media management and partnership coordination for Woody's Wine, a premium de-alcoholized wine brand based out of California. -
FounderCache Studio Aug 2024 - PresentPeople. Buy. From. People.Cache is a community-driven marketing agency focusing on social + influencer strategy. We design and execute creator programs, partnerships, and build/manage social calendars.Current and former clients/partners include Kooshy, Woody's Wine, Little Sesame, and more.Reach out to anja@cache.studio with any and all inquiries! Let's get your product in front of the people and communities that will love them. -
Founder & Chief Endurance OfficerEndure Sport Nutrition Feb 2023 - PresentEndure Sport Nutrition makes whole-food based sport nutrition to fuel endurance activity. Each of our ingredients serve your body's training and recovery needs. Raised a successful crowdfunding campaign totaling over $25,000 to help with product launch.First product drop Fall 2024.Participated in the NYU Leslie E-Lab Startup Sprint (May 2023), Stern's Venture Fellowship Program (June-Aug 2023), Entrepreneurs' Challenge (Spring 2024). -
Social Media & Community Strategy ConsultantNyu Entrepreneurial Institute Oct 2024 - Dec 2024New York, Us• Analyzed community and social media strategies for Leslie E-Lab at NYU Entrepreneurial Institute.• Conducted an audit of channels and crafted a strategy for Instagram presence.• Provided recommendations to improve community retention and reach. -
Social Media ManagerOona Wine Oct 2024 - Dec 2024 -
Community ManagerLittle Sesame Feb 2024 - Sep 2024Washington , Dc, UsStrategizing influencer partnerships, sending out organic influencer seeding, engaging with community members, sourcing and coordinating sponsor events, and helping maintain social media presence via TikTok and Instagram. Tracking social media performance weekly. -
Influencer Marketing And Community ManagerKey Energy Drink From Ketones May 2024 - Aug 2024Organic influencer seeding for KEY, a new-to-market energy drink harnessing the power of ketones, low caffeine, and zero sugar. Sending out 10-15 packages/week to like-minded creators.Supporting the search for like-minded community events to send cans of KEY.Designed a field marketing program for 3-4x/week sampling in high foot traffic areas of NYC and Brooklyn. Trained and hired the team. -
Community And PartnershipsNoshi For Kids May 2024 - Aug 2024Supporting the founder with the launch of Noshi, a delicious, organic kids' ketchup. Sending out organic influencer PR, sourcing additional likeminded creators, and writing copy for social media as well as press releases and box sends. -
Social Media InternHawthorne Foods Jan 2024 - May 2024Hudson, New York, UsMaintaining social media presence by developing content, blog posts,managing community, and monitoring opportunistic posting times. Designed inaugural influencer campaign and in the weeks that followed, Instagram reach increased by 90%, engagement increased by 53%, and followers increased by 7%. -
Teaching FellowNyu Stern School Of Business Jan 2024 - May 2024New York, Ny, UsServing as Teaching Fellow to NYU Stern's Management Department's Entrepreneurship Course throughout the spring semester. Grading coursework and projects, helping with managerial tasks, taking students' attendance. -
Front Desk/Fuel BarBarry'S Jan 2023 - Apr 2024Miami, Florida, UsChecking clients in to class, responding to customer service calls and emails, making smoothies, maintaining a clean storefront at one of the busiest Barry's locations nationwide. -
Communications And Marketing InternSnaxshot Jan 2023 - Mar 2024Snaxshot covers emerging brands in the food and beverage industry. During my internship, I’ve taken charge of curating and executing select Snaxshot events in NYC, Boston, and LA. These events have had anywhere from 25-300 guests. I've been responsible for coordinating partnerships with brands and event spaces, as well as attending trade shows on behalf of the publication. -
Brand AmbassadorOmsom Aug 2023 - Sep 2023New York, Ny, UsTabling demos at Whole Foods locations around NYC, educating customers on Omsom's brand and values. Responsible for transporting, merchandising, and updating product as needed. -
Social Media Manager - In The ZeitgeistNyu Politics Society Sep 2022 - Aug 2023New York, UsWriting biweekly articles in AP Style for In the Zeitgeist, NYU’s Political Opinion Publication. Promoting articles on the publication’s Instagram platform. -
Contributing Writer - In The ZeitgeistNyu Politics Society Feb 2022 - Mar 2023New York, UsWriting biweekly articles in AP Style for In the Zeitgeist, NYU’s Political Opinion Publication.
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Co-Founder And EditorCocus Magazine Jan 2023 - Jun 2023Cocus is a newsletter, zine, and supper club based in NYC. Focusing on food and culture, the publication is released every two weeks. On hiatus since Summer 2023. -
Contributing WriterWashington Square News Jan 2023 - May 2023New York, New York, UsContributing to the Culture Desk and attending weekly pitch meetings. -
Content CreatorThe Mind Platter Feb 2021 - Jan 2023A self-published and produced newsletter to educate Gen-Z on the intersections between food, climate, and nutrition. Newsletter published bi-weekly through Substack. Have cultivated a following of 60+ subscribers and continue to promote content on Instagram.
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Content And Education InternFulton Jun 2022 - Aug 2022New York, New York, UsWrote blog posts for SEO, created social media graphics using Canva Pro, conducted industry research, created spreadsheets of potential business collaborations. -
Sales And Marketing InternRegrained Apr 2022 - Aug 2022San Francisco, California, UsWrote blog posts for SEO, created social media content for Instagram and TikTok, researched trends in the sustainable food industry and highlighted potential brand collaborations. -
Front DeskBarry'S Jun 2022 - Jul 2022Miami, Florida, UsChecking clients in to class, making smoothies, maintaining a clean storefront at NYC's NoHo location.
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Shoe Fit SpecialistBrooklyn Running Company Sep 2021 - Jun 2022Brooklyn, New York, UsFit customers for shoes as per Brooklyn Running Co.'s fitting process. Memorized the fit, weight and offset of 30+ shoes from 8 brands. Kept store clean and organized and greeted customers. -
Blog Lead InternSeaside Sustainability Apr 2021 - Aug 2021Gloucester, Massachusetts, UsAssisted in brainstorming ideas for writing interns to cover in weekly blog posts, with attention to detail in how the topics represent Seaside Sustainability’s mission. Optimized SEO to attract viewership of the blog. Remained in consistent communication with other team members to ensure projects were making timely progress. -
SalespersonMarathon Sports Aug 2020 - Aug 2021Waltham, Ma, UsFitting customers for shoes using the Right Fit process, keeping store clean and at capacity as per CDC guidelines, receiving product efficiently.
Anja Westhues Education Details
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New York UniversityMinor In Food Studies -
Occidental College
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Brimmer And MayHigh School Diploma
Frequently Asked Questions about Anja Westhues
What company does Anja Westhues work for?
Anja Westhues works for Biter
What is Anja Westhues's role at the current company?
Anja Westhues's current role is Social Media Consultant.
What schools did Anja Westhues attend?
Anja Westhues attended New York University, Occidental College, Brimmer And May.
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