Anjali Arya Email and Phone Number

We are building the next generation notification infrastructure for companies. Our mission is simple yet powerful: to provide a notification infrastructure that empowers businesses to deliver timely and impactful messages.Leading product and analytics and handling all aspects of shipping high class products from creating requirement document, designing UX flows to final development and release. Writing technical documentation, team hiring and training, providing customer support, supporting with community engagement, and social media presence.

Worked primarily on improving user discovery & growth experience- Worked closely with designers, researchers, engineers to unify the product vision, strategy and roadmap.- Conducted user research and closely monitored user funnels and engagement metrics to evaluate the gaps and drops in user journey and create product roadmap to solve for those gaps.- Optimized user onboarding flow to increase app launch to signup conversion from 55% to 85%. Reduced signup time from 3.5 mins to 60 seconds- Added vernacular support in the application for enhanced user engagement and conversion inside the application, 2x increase in DAU/MAU- Revamped entire logged out and logged in homepage experience for a personalized user experience, improved application conversion by 10%- Revamped platform search experience from typing to browsing and eventually becoming suggestive, 20% increase in CTR- Improved Job board sorting algorithm sort posts on OLX striking a balance between free and paid listings. Median response on listings within 24 hours increased by 166%

Handled product and business analytics and managed a rotating team of around 4 analysts.- Built AI model to automate the entire process of demand allocation to recruiters from job prioritization to assigning suitable recruiters to fulfill that demand, productivity increased by 80%- Created Job board monetization model and improved job board vertical revenue by 4x- Handled complete data migration and analytics tool integration during OLX acquisition.- Setup analytics pipeline from scratch using DBT (Data Build tool).- Designed algorithm for automated content moderation of job postings. Hired and managed the moderation team and set up operation process for the team, improved %approval within 24 hours of job posting to 95%-Handled partnership project for OLX's electronic listing vertical, did revenue projections and analysed business feasibility of refurbished selling model in OLX

- While reporting directly to the CEO at Aasaanjobs (later acquired by OLX), I was responsible for setting up 25+ dashboards and 30+ automated reports for product and business verticals - Sales, Marketing, Operations, Product and CXOs.- Created data visualization dashboards in Postgres SQL on Redash, Google data studio, R Studio for visible monitoring to related stakeholders.- Worked on various tools like Clevertap, Hubspot, Elk, Google analytics, Jira, Inspectlet to collate and analyze data for tracking engineering performance, monitoring website visits, click tracking, studying user behavior through heatmaps and product usage videos.- Worked on optimizing vertical cost and improve operation efficiency, reduced vertical cost by up to 30%.

- Handling Front End Digitization Projects for customer projects engineers (One Click Interface, Satellite, ECAD Deployment (Electric drawing automation tool))- Creating AutoCAD Designs for MV product range suitable as per client specifications.- Looking after quality value engineering on project to project basis.- Strong team collaboration with different departments involving engineering, supply chain, project management & production for on time delivery of products.- Development of excel based tools for process automation using VBA (Visual Basic for Applications)

Worked in Customer centric division at New Delhi region. Studied a wide range of products (Play station, Sony Vaio laptops, Stereo system, ear pieces, and more). I actively engaged in analysing customer complaints, aiming to identify and resolve issues efficiently. I was also involved in diagnosing and repairing faulty audio systems.

My project involved research on a cost-effective and efficient power plant design, factoring in equipment placement, operational procedures, and environmental considerations.During my training in the Kota Thermal Power Plant, I actively participated in the daily plant operations and gained firsthand insights into the operations and processes of this crucial facility. It was amazing to explore various facets of electricity generation, including cooling systems, boilers, ash handling, coal handling, and more. It was amazing to witness the power industry in action and deepen my understanding of the field.