Anjali Arya

Anjali Arya Email and Phone Number

Customer Marketing Manager @ Cvent | Driving Customer Advocacy and Growth @ Cvent
tysons corner, virginia, united states
Anjali Arya's Location
Canada, Canada
Anjali Arya's Contact Details
About Anjali Arya

Anjali is a marketer with an appetite for adventure and a vibrant imagination that she proudly considers her superpower.Anjali discovered her passion for building relationships between customers and brands that they love & trust. With a love for solving puzzles, she constantly seeks knowledge and embraces a growth mindset. Combining her passion for learning, being customer-centric and strategic thinking, Anjali builds and executes marketing strategies, optimizing efforts that drive customer engagement, growth, retention, and advocacy. She balances her data-driven, systematic thinking with her agile, and creative nature to help brands connect on a deeper level with their customers, cultivating loyal advocates along the way.Anjali firmly believes in the power of human connection, creating lasting memories through shared experiences. With a desire to explore all the world has to offer, she continues to seek impact, one adventure at a time.

Anjali Arya's Current Company Details
Cvent

Cvent

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Customer Marketing Manager @ Cvent | Driving Customer Advocacy and Growth
tysons corner, virginia, united states
Website:
cvent.com
Employees:
4140
Anjali Arya Work Experience Details
  • Cvent
    Customer Marketing Manager
    Cvent Jan 2023 - Present
  • Intelex Technologies Ulc
    Customer Marketing Manager
    Intelex Technologies Ulc Nov 2020 - Dec 2022
    • Developed and implemented the function of customer marketing including strategies for upsell/cross-sell campaigns, customer engagement and advocacy programs. • Launched the Customer Advisory Council to strengthen customer relationships and provide them with a channel to voice their feedback. • Amplified customer stories and insights for marketing, communications and sales initiatives via various channels such as case studies, award submissions, webinars, speakers etc. • Partnered with leadership and customer success stakeholders to help define strategies for customer marketing events, workshops, conferences and campaigns. • Gathered and acted on compelling, actionable customer insights for increased engagement, customer experience and retention. • Planned, built and launched a customer onboarding program in partnership with the Customer Success team.
  • Stage Ten
    Marketing Manager, Lifecycle
    Stage Ten Jun 2020 - Nov 2020
    Toronto, Ontario, Canada
  • Rldatix
    Global Demand Generation Manager
    Rldatix Aug 2019 - Jun 2020
    Toronto, Canada Area
    • Curated marketing strategies with Sales Teams to identify and convert target segments and prospective accounts.• Devised multi-touch campaigns that engage, inform and grow Leads into MQLs and then SQLs. • Nurtured leads through multi-channel marketing tactics and digital engagement. • Maintained a healthy database by analyzing against key metrics in Salesforce and Pardot.
  • Rldatix
    Product Marketing Manager
    Rldatix Jan 2018 - Aug 2019
    Toronto, Canada Area
    • Developed buyer personas and product positioning including unique value proposition to inform campaigns for the product suite globally in partnership with the Product team.• Created a go-to-market strategy with the Product and Sales team to successfully launch a new product line in North America. • Supported Sales to achieve over 100k in revenue by developing a marketing plan to promote the product suite with targeted marketing campaigns using digital channels.• Generated 470K in new opportunities through targeted upsell email campaigns in North America for Root Cause and Peer Review product lines.
  • Rl Solutions
    Client Marketing Specialist
    Rl Solutions Sep 2016 - Dec 2017
    Toronto, Canada Area
    • Helped standardize client communication using marketing automation tools (Pardot) and CRM platform (Salesforce).• Facilitated customer training, education and idea exchange sessions to leverage insights from our online customer community - HUB.• Serveed as the client speaker concierge for RL’s annual user group conference – RL Palooza.• Worked with the Marketing Programs Manager to build and execute multi-channel campaigns to drive client engagement.
  • Rl Solutions
    Marketing And Events Specialist
    Rl Solutions May 2015 - Aug 2016
    Toronto, Canada Area
    • Planned and executed national and regional conferences for our prospective and customer audience to align with business objectives. • Coordinate event logistics, and source and recommend vendors, suppliers, caterers, promotional items, offsite venues, and negotiate costs• Executed the annual User Group Conference experience – a four-day immersive conference for 400+ attendees while maintaining budget.
  • Patheon
    Project Coordinator
    Patheon May 2012 - Aug 2014
    Mississauga, Canada Area
    • Coordinated various new drug formulation development projects (ex. Amgen, Gilead, Novartis) under the supervision of project managers.• Assisted sites globally with the implementation of the Changepoint software and generated eLearning modules (interactive troubleshooting modules) to help with on-boarding and internal training of the software.• Applied the practices of Lean 6 Sigma and Kaizen programs to find efficient ways to execute changes in current business processes - resulted in the developed of a Visibility Equipment Board for the Analytical Development Chemists team to provide a visual representation of which equipment is available for use.

Anjali Arya Skills

Teamwork Project Management Leadership Product Marketing Time Management Marketing Strategy Event Management Digital Marketing Marketing Automation Public Speaking Marketing Team Leadership Business Development Content Marketing Microsoft Office Management Email Marketing Customer Experience B2b Marketing Creative Writing Healthcare Marketing Strategy Customer Engagement Customer Relationship Management Salesforce.com Data Analysis Customer Service Research Customer Marketing Budgeting Multi Channel Marketing Segmentation Customer Support Pardot Audience Segmentation Customer Loyalty Email Marketing Software Html Emails Email Design Salesforce Adobe Indesign Cc Adobe Photoshop Lightroom Adobe Illustrator Business Information Business Process Design Strategic Planning Strategic Communications Scientific Communications Scientific Visualization Scientific Analysis Event Planning Community Outreach Life Sciences Coordination Science Outreach Editing Logistics

Anjali Arya Education Details

Frequently Asked Questions about Anjali Arya

What company does Anjali Arya work for?

Anjali Arya works for Cvent

What is Anjali Arya's role at the current company?

Anjali Arya's current role is Customer Marketing Manager @ Cvent | Driving Customer Advocacy and Growth.

What is Anjali Arya's email address?

Anjali Arya's email address is ar****@****ail.com

What is Anjali Arya's direct phone number?

Anjali Arya's direct phone number is +141641*****

What schools did Anjali Arya attend?

Anjali Arya attended University Of Waterloo, Brainstation, Pragmatic Marketing.

What are some of Anjali Arya's interests?

Anjali Arya has interest in Start Ups, Biomedical Engineering, Cooking, Technology, Soccer, Science, Innovative Initiatives, Dancing, Biotechnology, Adventures.

What skills is Anjali Arya known for?

Anjali Arya has skills like Teamwork, Project Management, Leadership, Product Marketing, Time Management, Marketing Strategy, Event Management, Digital Marketing, Marketing Automation, Public Speaking, Marketing, Team Leadership.

Who are Anjali Arya's colleagues?

Anjali Arya's colleagues are Vibhav Bajpai, Vivek Mudgil, Brian Flynn, Jennifer D'errico, Jessica Elster, Cmp, Ramneek Sharma, Anil Lakshkar.

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