Anjali K. Email and Phone Number

Nepal and Srilanka

1. Managed respiratory brand portfolio for UK market budgeted $5.6 Mn and contributed 5% point increase in market share. Achieved 100% by ensuring supply, brand plan implementation, sales tactics, brand promotions targeting customers while working closely with KAM, sales representative, advertising agencies, cross-fn teams (Medical Affairs, Sales, Legal, IT, Finance, Pharmacovigilance, Supply Chain etc.)2. Project lead for UK region’s digital initiatives. Conceptualised and implemented… Show more 1. Managed respiratory brand portfolio for UK market budgeted $5.6 Mn and contributed 5% point increase in market share. Achieved 100% by ensuring supply, brand plan implementation, sales tactics, brand promotions targeting customers while working closely with KAM, sales representative, advertising agencies, cross-fn teams (Medical Affairs, Sales, Legal, IT, Finance, Pharmacovigilance, Supply Chain etc.)2. Project lead for UK region’s digital initiatives. Conceptualised and implemented UK corporate site and brand sites (Kelhale & Sereflo) for brand promotion compliant with ABPI code3. Increased profitability by performing sales force effectiveness and optimisation of medical rep team size.4. Involved OTC launches- Finalised pack designs for allergy OTC range with brand name TreatHay (https://rb.gy/r65o4)5. Evaluated in-licensing opportunities for UK market, identified and recommended molecules that can be commercialised in the region6. Devised marketing strategy for New product Launch in therapeutic category comprising identification of target audience, positioning, pricing, distribution, profit margins etcCreated marketing material for NP launch in line with startegy7. Set up monitoring mechanisms for tracking traction of implemented strategies and monthly sales. Analysed inhouse sales data, IMS and Open prescribing data to track implementation of tactics and startegies8. Cleared ABPI certification exam (certificates attached) Show less

•Produced syndicate report selling at $3500 on 'Global Bariatric Surgery Market' forecasted for next 5 years•Performed data analysis, market research (competitor landscape, market growth drivers and barriers, Market Size Estimation, etc.), and presented outcomes in a comprehensible format for the clients.