Anjali Tripathi Email & Phone Number

Indianapolis, In, Us

United States

United States

Project: VMwareDevelop reporting capabilities for monitoring and projecting marketing’s performance and outcomes concerning Key Performance Indicators (KPIs) for software, SaaS, and subscription platforms. Collaborate with cross-functional stakeholders from Marketing, Data Engineering, and Sales, aimed towards optimizing go-to-market strategies. This involves everything from standardizing reporting capabilities, project prioritization, tool/dashboard enhancements, account and territory mapping to revenue forecasting, business process mappings, and Tableau/Salesforce dashboards. Educate marketing teams on measurement framework including KPI/KPMs and equip them on Analytical tools, provide analytical support as required. Assist in Quarterly Business Reviews (QBR) and GTM Planning process by delivering both qualitative and quantitative insights for inclusion in presentation slides. • Built Digital COE (Center of Excellence) dedicated reporting platform on Tableau from scratch by collaborating with Data Analytics Engineering (DAE), saving time and level of effort in extracting Digital COE insights by 75%.• Utilized and improved analytics tools, such as Salesforce and Tableau Dashboards to offer Self-Serve reporting platforms, cutting down manual efforts by 80%.• Led Digital Marketing Reporting & Insights POD on JIRA and managed projects aimed at simplifying reporting portfolio for digital campaigns through Agile methodologies.• Evaluated and optimized budget efficiency (ROI and CPL) on paid digital media channels and suggested best practices.

Indianapolis, Remote

Project : VMware• Analyzed industry and macroeconomic indicators relative to key performance indicators relevant to the marketing field and leveraged the same towards standardizing reporting capabilities that track and forecast Marketing team’s performance.• Built and distributed weekly marketing funnel reports along with deep-dive insights on KPIs/KPMs against Targets/Forecasts and provided recommendations on next steps.• Weekly and ad-hoc campaign performance reporting/analytics capturing campaign performances against targets and Budget/Spend efficiencies.• Ensured reports, dashboards, and key performance indicators align with business strategies and initiatives.• QBR (Quarterly Business Reviews) Support – provided data-driven insights, prepared slides for final presentation.

London, United Kingdom

During my stint here, I served as the conductor of contract management, harmonizing the efforts of legal, finance, business leadership, order management, and revenue operations to ensure timely client signatures in both EMEA and AMER regions. As the go-to subject matter expert for all matters pertaining to Quote-to-Cash processes, I provided guidance and solutions to sales teams and channel partners. I took the initiative to introduce and guide several process improvements, making our Quote-to-Cash procedures more efficient. Additionally, I played a vital role in producing and delivering key business reports, including Sales Outlook, Revenue Forecasting, and Quarter-End results, contributing to the company’s overall success.Here are some of my potential workings in this job:► Crafted supplementary pre-approved contract languages in close collaboration with Legal for non-standard deals, resulting in a 50% reduction in the time required for deal closures.► Oversaw Salesforce and CPQ administration tasks, including managing userlicenses, creating profiles, implementing validation rules, and designing page layouts along with managing products, bundled products, and price lists on CPQ.► Liaised with sales leadership in territory mapping and quota planning efforts.► Attended the sales conference in New York and actively contributed by conducting enablement session on best contracting practices for over 50 sales team members.

London, United Kingdom

Within this job role, I took on the role of a subject matter expert (SME) for professional services sales support within the revenue operations team, focusing on the EMEA region. Leading a team of over 60 members from both sales and channel partners, I managed the EMEA Sales Pipeline and conducted in-depth forecasting, reporting, and analysis.My responsibilities included crafting regular and ad-hoc reports that shed light on gaps and opportunities, providing invaluable insights to the Sales team. Furthermore, I served as the primary point of contact for sales leadership, offering guidance and expertise on matters related to Quote-to-Cash processes.Following were my pivotal duties in this role:► Pioneered regular cross-functional meetings involving sales, sales operations, finance, legal, and revenue operations to discuss and resolve recurring issues, leading to a 40% reduction in Sales queries received by the Sales Ops queue.► Suggested enhancements to streamline processes and procedures, eliminating bottlenecks within the Quote-to-Cash processes managed on Salesforce and CPQ.

Noida Area, India

In my role as a Services Operations Manager, I played a pivotal role in providing essential Sales operations support to the global professional services business unit. As the go-to subject matter expert (SME), I addressed quote-to-cash inquiries for both direct and channel partner-led sales processes, ensuring the smooth flow of operations. My responsibilities included conducting meticulous evaluations of contracts to mitigate risks associated with Non-Standard SOWs and discounts, ultimately safeguarding the interests of the organization.I also took charge of the deal approval process for Professional Services, orchestrating seamless collaboration with stakeholders from sales, finance, legal, order management, and business leadership to ensure compliance with policies and procedures.Moreover, I owned and maintained the professional services pricing guide forglobal sales, ensuring clarity and consistency in pricing strategies.Below listed were my key accomplishments:► Established tiers for discount approvals based on discount levels and deal size along with a separate queue for Non-Standard contracting languages that resulted in a 30% reduction in the sales cycle.► Spearheaded automation of the deal approval cycle by collaborating with technical teams.► Conducted analysis and provided recommendations for pricing strategies related to professional services sales packages.► Took ownership of SKU creation, maintenance, pricing, and the scope of Professional Services on CPQ.► Led project management efforts for multiple service package launches in support of go-to-market strategies.

Noida Area, India

A Backup Track Lead responsible for the Command Center Team (Data Center Operations) which dealt with the Incident Management and Change Management. Monitored and executed various critical processes by taking the Remote Control of various servers. Handled all the network and system outages by coordinating amongst support teams and management and bringing them over a bridge and driving them towards quick resolution. Managed all Operations work realted to Change Management and Problem Management activities in the Client's IT environment.

Gurgaon, India

Speicalist in GSOC (Global Systems Operations Center) team and dealt with:Incident ManagementChange ManagementProblem ManagementReportingRoot cause analysis Training