Anja Paulsen Email & Phone Number

Wilmington, Massachusetts, United States

Portsmouth, New Hampshire, United States

Providing Market Research services to non-profits in an effort to develop or grow their engagement models.

Greater Boston

I worked with a variety of clients on market research projects: qualitative research, quantitative research and assisting with customer database analytics. * I assisted a fortune 500 medical device manufacturer on global new product development research projects: populating reports and developing actionable insights.* I assisted a market research consulting agency on numerous projects: populating reports with graphs and tables that tell the research story and providing executive insights based on the market research findings.* I conducted qualitative research that resulted in an increase in membership subscriptions for a non-profit.* I analyzed a comprehensive survey to develop marketing personas resulting in marketing efficiencies.

Durham, New Hampshire, United States

I was invited back to teach Marketing Analytics at the Paul College of Business and Economics.Course topics: Segmentation, Positioning, Customer Value, New Product Design (using Conjoint Analysis), Digital Marketing Analytics and Marketing Mix Analysis.

My role was to identify ways to improve operational efficiency while increasing customer satisfaction. * I developed and deployed an industry-leading B2B service model that reduced cost and increased customer satisfaction.

For 9 years, I was in a similar role with increasing responsibility. My goal was to help develop new business through analytics and strategy formulation (i.e. sales agent segmentation, sales agent satisfaction and industry trends analysis). Reported to the SVP of Group Life and Disability Insights* I built a cross-sell model that fed predictive sales leads to insurance agents with a 31% conversion rate.

Liberty Life Assurance

Reported to the VP of Life Insurance Sales* I used analytics to uncover drivers of sales growth that resulted in a successful change in sales strategy.* I conducted qualitative research that revealed opportunities to improve operational efficiency resulting in a significant improvement in agent and customer experience.

Dover, Nh

Reported to the Director of Life Insurance Sales* I developed and analyzed cross-sell business value stories and a wholesaling model that helped increase sales by 65%. Awarded the Liberty Mutual Bravo award for this project.

Durham, Nh

I taught an undergraduate course (one evening a week) titled "Market Opportunity Analysis" in the Paul College of Business and Economics. Course topics included: market segmentation, conjoint analysis, positioning, regression modeling, customer value assessment and forecasting.

Vail, Co

I managed the guest satisfaction program and brand marketing research across 5 world-class resorts and a boutique hotel brand (Rock Resorts). * I used conjoint analysis to develop an industry-leading season pass product (Epic Pass) that optimized price and profitability. First year sales generated $32.5m. I received the CEO Discretionary Award for this project.* I developed marketing personas and predictive models that significantly improved marketing messaging.

Waltham, Ma

I analyzed qualitative and quantitative market research for new product development projects. I worked with blue chip clients in: medical device, consumer brands and high-tech industries.

Bachelor Of Science - Bs, Communication And Applied Statistics

Master Of Business Administration - Mba