Applied Marketing Science, Inc. (AMS) is a leading-edge market research and consulting firm located in Burlington, Massachusetts. Founded in 1989 by Professor John Hauser of the MIT Sloan School of Management, AMS remains true to our academic roots. We specialize in providing market research, consulting and expert insight in two distinct practice areas: insights for innovation and litigation support.
Our Insights for Innovation practice conducts research and training to help clients create innovative products and distinctive customer experiences in industrial, medical, financial, high tech, consumer and other markets. Working with clients all over the world, we use methods developed at the MIT Sloan School of Business—and proven in real-world practice—to deliver actionable insights that lead to increased innovation success and improvements in customer satisfaction and loyalty.
Our Litigation Support practice conducts consumer surveys and provides expert witness testimony to assess consumer perceptions, behaviors and experiences for matters related to trademark and trade dress infringement, deceptive advertising, class action issues, patent infringement, claim substantiation, antitrust issues and many other types of litigation. In addition, we provide rebuttal critiques and surveys, as well as offer guidance on the deposition and trial questioning of opposing survey expert witnesses.
Company Details
- Employees
- 45
- Founded
- -
- Address
- 78 Blanchard Rd,
- Industry
- Market Research
- NAICS
-
Marketing Research and Public Opinion Polling
- Website
- ams-inc.com
- Keywords
- Voice of the Customer, Customer Experience, Conjoint Analysis, Concept Testing, Quality Function Deployment, Ethnography, Journey Mapping, Rebuttal Surveys, Trademark & Patent Infringement, False Advertising, Class Action, Claim Substantiation, Content Analysis.
- HQ
- Burlington, Massachusetts
Applied Marketing Science Questions
Applied Marketing Science's website is ams-inc.com
Applied Marketing Science's LinkedIn profile is https://www.linkedin.com/company/applied-marketing-science
Applied Marketing Science has
45 employees.
View email and phone details for 45
employees at Applied Marketing Science.
Applied Marketing Science's industry is
Market Research
Applied Marketing Science's top competitors are
Spotluck Inc.,
Kantar,
Rare Patient Voice,
Ipsos,
Medsurvey,
The Harris Poll,
Sonar Strategies,
Material,
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Isurus Market Research And Consulting - B2b Market Research & Strategy.
Applied Marketing Science's categories are Market Research
Applied Marketing Science's founding year is 1989
