Anja Zhao Email & Phone Number

Berlin, De

Berlin, Germany

Clients: Google, Meta

Berlin, Germany

Creative strategy and concepts for Brand Identity and Interior Design focused on the hospitality industry.

Mexico City, Mexico

Opened and operated Dumplings & Wine eatery in Mexico City (featured in Time Out Magazine)

Berlin, Germany

Shanghai, China

Shanghai, China

Developed the strategic brand direction for Air Max, driving brand execution in partnership with Creative and Digital Product Teams. Led brand marketing initiatives with multi-million dollar seasonal budgets, ensuring optimal resource allocation and maximizing ROI.

Shanghai, China

Set up marketing strategies and grassroots executions with focus on Shanghai across Running, Training, Yoga, and Women's, building relationships with key communities and gym partnerships and setting up weekly and monthly activations operating model.Created brand energy and local collection launch during key moments such as International Yoga Day and Shanghai Marathon (25k runners and 50+ million impressions). Launched "Run Hai Lane", Nike China’s first sports hub igniting sports culture engaging local communities with more than 360 experiences in the first year.Defined strategic framework and launch plan for Just Do It campaigns.

Shanghai

Head of Strategy for Nike's Greater China Direct to Consumer business. Co-led the development and execution of the Nike Stores and Digital strategy, which included priority initiatives such as launching Nike Membership, Nike's first ever House of Innovation, digital-led stores ecosystem, and Nike Live concept development.Led the development of a 3-year growth plan and marketplace strategy for Nike Factory Stores that helped deliver the goal of $1B in revenue.

Shanghai

Shanghai City, China

Core member of the consumer goods practice vor B2C companies. Focused on top line strategy and growth projects for B2C companies including retail, sports, FMCG, and fashion.

Großraum Chicago Und Umgebung

• Intended majors: Media Management, Innovation & Entrepreneurship and Marketing• Director: European Business Club, Media & Entertainment Club, Photography Club• Winner of the 2015 UCLA Media Case Competition for Paramount Pictures• Finalist in Kellogg Business Design Challenge sponsored by 3M with judges from IDEO and IA Collaborative

Berlin Und Umgebung, Deutschland

• Business opportunities review in the consumer goods business for a chemicals conglomerate focusing on personal care, apparel and footwear• Brand group reorganization for a leading international tobacco product manufacturer• Long term strategy for leading pharmaceutical company identifying growth options in China• Sales and marketing business model for an automotive OEM• Strategy review with focus on brand positioning and go-to-market approach for a German brewer• Transformation of global clothing manufacturer

Berlin Und Umgebung, Deutschland

• Commercial due diligence on target in online luxury fashion retail space• Retail due diligence for a European private equity fund on target in beauty and perfumery space• Strategic price positioning for automotive OEM's new multipurpose vehicle model

Berlin Und Umgebung, Deutschland

• Designed new strategic-marketing concepts• Prepared pitch presentations for more than five customers

Berlin Und Umgebung, Deutschland

Strategy project with focus on branding and human resources topics in the logistics sector.• Conducted a study on labor market trends in Germany• Accompanied and evaluated results of a qualitative market research effort including focus groups• Analyzed results of an internal study to uncover optimization potential within organization structure of the client

Düsseldorf Und Umgebung, Deutschland

• Responsible for online marketing activities of Maybelline, Garnier, Franck Provost, and MNY including website management and social media activities• Developed online strategies through SEO and SEM, created online media plan• Prepared online marketing reporting with key metrics and established new effectiveness tracking methods

Ludwigshafen Area, Germany

• Identified and approached suitable candidates for advertised jobs• Provided assistance in organizing and holding graduate marketing events

Ludwigshafen Area, Germany

• Developed a key school concept for the target group of business administration & economics• Established a process for advertising jobs at key schools and other target institutions

Master Of Business Administration (Mba)

Activities and Societies: Keyboardist - Captains of Industry band

Graphic Design, Graphic Design

590 hour curriculum

Rys 200Hrs Ashtanga, Yoga Teacher Training/Yoga Therapy

Bachelor Of Science (Bsc), Business Administration

Activities and Societies: MTP - Marketing zwischen Theorie und Praxis e.V.

Education record

Certified Consultant Of Positive Psychology, Psychology