Anja Zhao work email
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Anja Zhao personal email
Anja Zhao is a Head of Marketing and PR Germany at UNIQLO. She possess expertise in strategy, management consulting, business strategy, strategic consulting, marketing and 16 more skills. She is proficient in French, Spanish and English.
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Head Of Marketing And Pr GermanyUniqloBerlin, De
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Brand StrategistOrchid Creation May 2024 - PresentBerlin, GermanyClients: Google, Meta -
Brand StrategistSundholm Studio Aug 2023 - PresentBerlin, GermanyCreative strategy and concepts for Brand Identity and Interior Design focused on the hospitality industry.
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Co-FounderVia Sol Nov 2022 - PresentMexico City, MexicoOpened and operated Dumplings & Wine eatery in Mexico City (featured in Time Out Magazine)
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Entrepreneur In ResidenceAntler Sep 2023 - Dec 2023Berlin, Germany -
Brand Marketing Director, Women'S Sport PerformanceNike Sep 2021 - Feb 2022Shanghai, China -
Brand Marketing Director, Women’S Sport LifestyleNike Dec 2020 - Sep 2021Shanghai, ChinaDeveloped the strategic brand direction for Air Max, driving brand execution in partnership with Creative and Digital Product Teams. Led brand marketing initiatives with multi-million dollar seasonal budgets, ensuring optimal resource allocation and maximizing ROI.
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Brand Marketing Director, Running/Fitness/YogaNike Jul 2019 - Dec 2020Shanghai, ChinaSet up marketing strategies and grassroots executions with focus on Shanghai across Running, Training, Yoga, and Women's, building relationships with key communities and gym partnerships and setting up weekly and monthly activations operating model.Created brand energy and local collection launch during key moments such as International Yoga Day and Shanghai Marathon (25k runners and 50+ million impressions). Launched "Run Hai Lane", Nike China’s first sports hub igniting sports culture engaging local communities with more than 360 experiences in the first year.Defined strategic framework and launch plan for Just Do It campaigns.
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Strategic Planning Director, Nike DirectNike Oct 2017 - Jul 2019ShanghaiHead of Strategy for Nike's Greater China Direct to Consumer business. Co-led the development and execution of the Nike Stores and Digital strategy, which included priority initiatives such as launching Nike Membership, Nike's first ever House of Innovation, digital-led stores ecosystem, and Nike Live concept development.Led the development of a 3-year growth plan and marketplace strategy for Nike Factory Stores that helped deliver the goal of $1B in revenue.
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Strategic Planning Director, Nike Stores Owned & Nike Factory StoresNike Mar 2017 - Oct 2017Shanghai
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ConsultantThe Boston Consulting Group (Bcg) Jul 2015 - Feb 2017Shanghai City, ChinaCore member of the consumer goods practice vor B2C companies. Focused on top line strategy and growth projects for B2C companies including retail, sports, FMCG, and fashion. -
Mba CandidateKellogg School Of Management Jun 2014 - Jun 2015Großraum Chicago Und Umgebung• Intended majors: Media Management, Innovation & Entrepreneurship and Marketing• Director: European Business Club, Media & Entertainment Club, Photography Club• Winner of the 2015 UCLA Media Case Competition for Paramount Pictures• Finalist in Kellogg Business Design Challenge sponsored by 3M with judges from IDEO and IA Collaborative -
AssociateThe Boston Consulting Group Oct 2012 - Jun 2014Berlin Und Umgebung, Deutschland• Business opportunities review in the consumer goods business for a chemicals conglomerate focusing on personal care, apparel and footwear• Brand group reorganization for a leading international tobacco product manufacturer• Long term strategy for leading pharmaceutical company identifying growth options in China• Sales and marketing business model for an automotive OEM• Strategy review with focus on brand positioning and go-to-market approach for a German brewer• Transformation of global clothing manufacturer
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Junior AssociateThe Boston Consulting Group Oct 2011 - Sep 2012Berlin Und Umgebung, Deutschland• Commercial due diligence on target in online luxury fashion retail space• Retail due diligence for a European private equity fund on target in beauty and perfumery space• Strategic price positioning for automotive OEM's new multipurpose vehicle model
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Strategy & Concepts InternMoccu Gmbh & Co. Kg Jun 2011 - Aug 2011Berlin Und Umgebung, Deutschland• Designed new strategic-marketing concepts• Prepared pitch presentations for more than five customers -
Visiting AssociateThe Boston Consulting Group Mar 2011 - Jun 2011Berlin Und Umgebung, DeutschlandStrategy project with focus on branding and human resources topics in the logistics sector.• Conducted a study on labor market trends in Germany• Accompanied and evaluated results of a qualitative market research effort including focus groups• Analyzed results of an internal study to uncover optimization potential within organization structure of the client
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Online Marketing InternL'Oréal Jul 2010 - Dec 2010Düsseldorf Und Umgebung, Deutschland• Responsible for online marketing activities of Maybelline, Garnier, Franck Provost, and MNY including website management and social media activities• Developed online strategies through SEO and SEM, created online media plan• Prepared online marketing reporting with key metrics and established new effectiveness tracking methods -
European Recruiting Student TraineeBasf Apr 2009 - Jul 2009Ludwigshafen Area, Germany• Identified and approached suitable candidates for advertised jobs• Provided assistance in organizing and holding graduate marketing events -
Service Recruitment & Development InternBasf Jul 2008 - Sep 2008Ludwigshafen Area, Germany• Developed a key school concept for the target group of business administration & economics• Established a process for advertising jobs at key schools and other target institutions
Anja Zhao Skills
Anja Zhao Education Details
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Master Of Business Administration (Mba)
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Graphic Design -
All YogaYoga Teacher Training/Yoga Therapy -
Business Administration
Frequently Asked Questions about Anja Zhao
What company does Anja Zhao work for?
Anja Zhao works for Uniqlo
What is Anja Zhao's role at the current company?
Anja Zhao's current role is Head of Marketing and PR Germany.
What is Anja Zhao's email address?
Anja Zhao's email address is anjazhao@gmx.de
What schools did Anja Zhao attend?
Anja Zhao attended Northwestern University - Kellogg School Of Management, Shillington Education, All Yoga, Universität Mannheim, Pace University - Lubin School Of Business, Deutsche Gesellschaft Für Positive Psychologie.
What are some of Anja Zhao's interests?
Anja Zhao has interest in Children, Education, Environment, Arts And Culture, Health.
What skills is Anja Zhao known for?
Anja Zhao has skills like Strategy, Management Consulting, Business Strategy, Strategic Consulting, Marketing, Market Research, Cross Functional Team Leadership, Digital Media, Digital Marketing, Competitive Analysis, Analytics, Customer Insight.
Who are Anja Zhao's colleagues?
Anja Zhao's colleagues are Genica Sta. Cruz, M. Farhan Shamsuddin, Eugenie Cropper, Cassandra Giurcoiu, Do Duc, Sneha Sivanesan, Rose Dawson.
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