• Developed Digital marketing, PR and internal communication strategy and AOP• Agency Management: Liaising with Digital and PR agencies to ensure delivery as per the KPIs set.• Content and creative support for designing marketing collaterals, sales contest and communicating with key stakeholders – Channel Partners, Insurance Partners, Customers and Employees• Managing end to end execution of Digital Marketing - SEO, Website Management and Social Media

• Planning and developing PR campaigns for financial and corporate clients• Team management - Hiring & Mentoring the team to ensure productivity• Managing client escalations and solving existing business challenges• Providing strategic counsel and assisting in crisis communications • Contributing towards new business pitches to develop the financial vertical• Key clients - General Atlantic, Tata Capital, ESPN, TSMG and CRISIL

• Developed PR, marketing and internal communication campaigns for Edelweiss Group and EdelGive Foundation• Agency management (Creative, Media, Digital, Event and Internal Designers) to provide complete brand and collateral support for external and internal campaigns• Developed various internal communications campaigns for employees like AntiFraud, SHIELD, Campus Hire Programs, EdelHealth, Let’s Talk along with HR and Risk and Compliance team to promote a compliant… Show more • Developed PR, marketing and internal communication campaigns for Edelweiss Group and EdelGive Foundation• Agency management (Creative, Media, Digital, Event and Internal Designers) to provide complete brand and collateral support for external and internal campaigns• Developed various internal communications campaigns for employees like AntiFraud, SHIELD, Campus Hire Programs, EdelHealth, Let’s Talk along with HR and Risk and Compliance team to promote a compliant culture• Developed Edelweiss Annual Report 2015, Edelweiss Brand Identity Document and Style Guide • Content management for corporate website, intranet, newsletters and social media• Managed key corporate projects like Edelweiss India Conference, Edelweiss Titans and Palette – Art for a cause• Formulated and executed offline and digital marketing campaigns for Union Budget and launch of NCDs• Experience in managing Print, Outdoor, Offline Activations and Sponsorships Show less

• Startup team: Setup the marketing team at Mumbai for Hilton Shillim• Strategized and implemented the launch plan: ATL, BTL and PR • Arranged media and blogger trips to experience Shillim• Developed social media campaigns and managed content for OTAs, Twitter and Facebook• Agency management to develop all in-room and branding collaterals

• Developed PR campaigns for Aditya Birla Money MyUniverse – a personal finance management portal• Liaising with PR and Advertising agency for creation of press material and newsletter• Profiling company spokespersons in key media – Electronic, Print and Online

• Developed and executed PR activities for Edelweiss Group companies and EdelGive Foundation• Media outreach via press conference, knowledge sharing workshops, get-to-know meetings and investor conferences• Increased share of voice by disseminating regular press releases and white-papers • Content management on website, intranet, newsletter and developed monthly reports

• Client servicing and media and blogger outreach• Managed product launches, NFO’s and promoted it via Press/ Analyst Conferences across India• Key clients - ICICI Prudential AMC, Motilal Oswal, Bombay Stock Exchange, Axis Bank, LIC Housing and AEGON Religare Life Insurance