• Developing methodology for cross-platform audience measurement at household level for premium video content using machine learning techniques like Autoencoders Neural Network• Working on generating a representative and unbiased sample population for cross-platform audience measurement using optimization techniques like Network Simplex• Built a statistical model to assign demographic profile to household internet traffic using natural language processing techniques like Word2Vec• Built an automated data pipeline to process comscore video data using Spark and Scala• Built a generalized function to predict incremental unique views and provide overnight campaign audience measurement solution for a million-dollar product ‘Comscore Campaign Ratings’• Designed an optimization algorithm using Basin-hopping to maximize the likelihood of audience overlap across different media platforms• Created a QA Data Visualization dashboard to compute the traffic overlap across different audience measurement tools and provide actionable insight to stakeholders

• Built a Bayesian multi-level random effects model to understand the impact of Ad Viewability on Lift• Analyzing the use of third party source demographics like Pandora for international expansion and opportunities

-- Performing Credit Risk Analytics for one of the largest bank of UK-- Developed statistical models to minimize risk for the client and help them make informed decisions-- Spearheaded a project to perform outcome validation for Sweden-Norway Impairment PD model providing the business with short, medium and long term impairment outlooks-- Led validation and monitoring of Decision, Capital and Impairment models for the UK portfolio which were effectively used in Existing Customer Management and Underwriting strategies-- Ensured migration to a more accurate Delphi for Customer Management (DCM) scorecard as part of Experian’s Global Value Added Project (GVAP)-- Assisted the client with any Adhoc analysis needed as part of the regular risk monitoring practice

Understanding various Instrumentation and Calibration techniques employed during the Metro Tunneling Project