SureSwift Capital Product

SureSwift Capital Product

Crown of Minnesota (USA)Apex Development Group (USA)Trazzo Illumination (Peru)Zippy.cash (Canada)Kala Mirage (India)

Directed the strategic marketing initiatives for Norhart, a prominent $235M Real Estate Giant, encompassing leasing, investment, shows, and non-profit ventures. Orchestrated a comprehensive marketing strategy foundation, revamped the media landscape, established an efficient automation structure, and implemented robust analytics frameworks.

Developed and executed a targeted Go-To-Market plan for the USA and Canada markets based on thorough market research, identifying user personas, roadmaps, and competitive landscapes. Aligned strategies with community values, emphasizing key differentiators for diverse demographics.

Orchestrated end-to-end marketing efforts, overseeing branding, strategy, and execution plans for effective customer acquisition. Engaged users through diverse channels- social media, search engines, email, public relations, mail, and emerging platforms across North America, Asia, and Africa.

-Operating cross-functionally, directly overseeing campaign managers, analysts, strategists, and automation experts to support 40+ clients in 14 industries creating growth strategies, managing $20M+ in media budget, and increasing 66% in departmental revenue YoY through internal collaboration and external partnerships.-Led all aspects of digital advertising from conception to launch working with publishers, and ad servers, to get the inventory needed to meet and exceed KPIs and managed a range of digital campaign elements including audience insights, industry trends, persona building, tactical media planning, campaign structuring, delivery mapping, pixel tracking, detailed performance reporting, optimal targeting, and providing rationale for optimization strategies. -Executed programmatic buys & and served as a subject matter expert for major brands across a variety of DSPs and platforms: DV360, Centro, Adelphic, StackAdapt, AudioMatic, DataXu, Google Ads, Facebook Ads Manager & implemented cross-channel programmatic placement, measurement & optimization across internet audio, connected TV, display, native, trueview, search & social platforms. -Increased overall efficiency of campaign targeting by conducting extensive data research, cross-platform targeting, social listening, agency partnership with DSP provider (Centro), and audience mining with platforms such as Microsoft BI, Salesforce, Global Web Index, Google 360, SQL, Kantar Media, Pardot, and Eloqua.

• Directed strategy teams in conceptualizing and activating digital campaigns for prominent brands such as Western Union, Uniqlo, and Lenovo, as well as ROI-driven websites (Lenovo Software), apps (Western Union Business Solution), sponsorships (Nike), partnerships (Denver Nuggets), events (One Young World Summit), and sweepstakes (Liverpool Football). Executed campaigns across various platforms, including social media, Google, print, OOH, and more.

-Openmind Technologies Inc, a premier TIER 1 Software Solutions Company, headquartered in the heart of Silicon Valley California, offers a world-class combination of people, coverage, process, and technology. ● Identified opportunities to drive stronger marketing and sales performance through enhancements, integration of new tools, new workforce processes, and creation of reports & dashboards.● Recommended, designed and implemented a Marketing process using Salesforce to automate communications between Sales and Marketing, associate campaign influence on opportunities for ROI reporting, and to provide real time status on campaign members which resulted in 25% increase in sales productivity rate. ● Implemented new sales and marketing tools such as Discoverorg.com, Tellwise, LinkedIn Business Solutions to enhance lead quality and marketing efforts that grew quality leads by 30%.● Generated website leads through organic and paid search initiatives. Performed monthly analyses of site statistics, PPC, and AdWords conversion data.-9 to 5 PlayTools: Salesforce CRM, HubSpot, Discover Org, LinkedIn Business Solution, Tellwise, Google Analytics, Google Adwords, SQL, MATLAB, Adobe Systems -Highly satisfied and referenced clients include The Walt Disney Co. (Entertainment), TIBCO Software (Hi-Tech), TIBBR (Social Media) , Rodan + Fields (Cosmetics), Loyalty Labs (Customer Loyalty), GE (Energy), Align Technologies (Medical Devices), Omnicell Corporation (Medical/Pharma), eBay (E-commerce), 8x8, Inc. (VOIP), Model N (Software), PayPal (payment Solutions), Ingenio ( Social Media), TESLA Motors (Automobile), Everstring (Software), McGrath Rentelco (World’s largest Modular Rental).

Uptown Treehouse is a digital marketing agency helping brands leverage social media to creatively connect with their customers. Whether it’s creating thumb-stopping content, developing digital campaigns, or shaking things up with an innovative approach, Uptown Treehouse is always making sure to bring brands closer to their roots.● Assisted the organization in the development and implementation of its marketing, business development, and public relations plans for clients such as Western Union, Holland America, Uniqlo, Concur, etc.● Conducted market research to study the buying behavior of cruisers in the United States and applied the learnings to design an awareness campaign around the Panama Canal cruise for Holland America.● Conceptualized and implemented a digital UGC campaign for Western Union for the month of August that saw an engagement rate of 15% on popular social channels with a reach of 3M consumers.● Analyzed and reported competitive, economic, and industry trends of clothing retail industry in USA to strategize consumer-driven strategies and integrated promotional marketing campaigns across various social media channels which resulted in an increased engagement rate of 20% for Uniqlo USA. ● Solidified the internal sales process for acquiring net new leads in the sales platform that was used at Uptown Treehouse.

Net Impact is an international nonprofit organization that empowers students and professionals to drive social and environmental change on campus and in the community throughout their careers. ● The objectives of the 2015 - 2016 school year included climate change, business ethics, career development, work-life balance skills, networking opportunities with professional sustainability change agents.● Lead strategy, planning, and execution for all digital and traditional marketing initiatives, including social media, green influencer marketing, public relations, and experiential marketing campaigns that built brand awareness, advocacy, and also increased chapter followers by 20%. ● Worked closely with department heads and cross-functional teams to plan and manage event planning and logistics, including team meetings, speaker panels, film screenings, field trips, and social mixers.● Through creativity, hard work, and passion the leadership team successfully achieved its objectives of positive impact and was rewarded Gold status by Net Impact HQ in 2015 and 2016.

Cable Productions is a vibrant, energetic Company committed to extraordinary entertainment, creativity, and inspiration.● Developed a Strategic Marketing Plan to bolster corporate identity and brand awareness. Also, designed and coordinated marketing and advertising campaigns based on Company objectives. ● Built a loyal social media community through shareable content, consistent posting, and active engagement; planned content strategy, implemented creative campaigns and managed social media advertising budget; analyzed results and adjusted strategy to optimize ROI.● Conducted primary market research at popular destinations like San Francisco, New York, Las Vegas, and Los Angeles to define the purchase preferences of consumers towards Broadway musical shows. ● Implemented an advertising campaign on Facebook that saw an average of $0.5 CPE with the goal of creating brand awareness.

● Assisted customers with purchases for one of the largest store of "Follett higher education group" at San Francisco State University. ● Generated sales through optimal visual merchandising, inventory availability and personalized assistance. ● Maintained inventory control and merchandise stocking.

● Managed a team of 8 sales representatives for the region of Vadodara for “Desai Distributors” (Redistribution stockiest of Hindustan Unilever Limited). ● Identified, composed and presented both macro-trends effecting the grocery business and category-specific product trends to fuel innovation and anticipate customers' future needs.● Played a key role in redesigning the company's product offerings in response to a quickly changing market by researching the market extensively and developing comprehensive customer profiles.● Increased overall productivity and efficiency of client targeting by 30% by conducting extensive data management and technical decision making.● Managed consumer, customer and business information data for CRM marketing programs and campaigns, as well as performed expert analyses on programs, campaigns, and customers.Developed a sales process internally around client relationship management to elevate client relations by establishing credibility, discerning needs and providing appropriate recommendations.