Market Research Leadership: Led market research to identify trends and customer preferences, driving a 20% increase in product relevance and a 15% boost in market share by aligning product features with needsStrategic SaaS Product Compliance: Navigated legal and regulatory frameworks to ensure SaaS product compliance, securing a unique market positionMarket Positioning for Minis: Conducted market and competitive research for Minis, identifying value propositions that helped onboard 100,000 users in the first 6 monthsStrategic Partnerships: Forged alliances with logistics, payments, and marketing partners, negotiating terms that achieved a 30% cost reduction for sellersUX Collaboration: Worked with UX teams to design intuitive interfaces, increasing usability and engagement by 30%, and reducing churn by 25%Innovation in Cash Flow Systems: Developed a cash flow system that increased trust and satisfaction, resulting in a 40% increase in lifetime value and a 35% boost in transaction frequencyGTM Strategy Execution: Collaborated with teams to implement a GTM strategy, achieving over 1L seller onboardings in 6 monthsSeller Onboarding Frameworks: Developed frameworks for seller onboarding, achieving a 65% conversion rate and reducing onboarding time to under 5 minutesData Analysis Framework: Co-designed frameworks and PMF metrics for data-driven decision-makingRevenue Generation through Ads: Created an ad framework that increased retention by 40% and achieved an ROAS of over 10Process Improvements: Established a conflict resolution system to manage disputes effectivelyOrder Flow Optimization: Optimized order flow and personalized the homepage, leading to a 20% increase in repeat rates and a 15% rise in salesCustomer Feedback: Led immersions and NPS studies to gather feedback and identify opportunitiesAI Adoption: Leveraged AI to innovate tools, build chatbots, improve catalogs, and provide insightsFraud Detection: Developed a mechanism to reduce fraud by 95%

• Product launch and GTM: Pioneered a new business line 'Genie For Business (GFB)', overseeing groundwork, order flow management, client acquisition and driving successful implementation• Seller Acquisition : Strategized multiple marketing initiatives, including SM campaigns, successfully acquiring 50K sellers in first 6 months• Strategic Partnerships : Partnered with national brands for Grocery, Meat, F&V, Pets, Kids and Medicine categories, as part of the Quick Commerce business, for 50+ national brands worth GMV of INR 20 Cr monthly• Reduction of Vendor-Driven Cancellations: Championed the reduction of vendor-driven cancellations by 75% by implementing an automated inventory management tool, which significantly enhanced inventory accuracy and reduced operational disruptions• Social Impact : Headed Swiggy's Free Meal initiative during the COVID by innovating a process of bringing together the meal providers and affected patients

▪ Responsible for the growth of New Supply – Cloud Kitchen partners & Private Brands for East Cluster(Kolkata, Bhubaneshwar & Guwahati)▪ Entrusted with the creation and execution of monthly marketing Planning of for On-App and Off-app promotions and visibility ▪ Improved organic conversions for the brands to drive growth by analysing consumer buying behaviour▪ Owned the P&L of East Cluster for Access, Brand Works and Private Brands▪ Liasoned with the Merchandizing and Product teams to bring along improvements in visibility to the partners▪ Orchestrated the growth of the Cloud kitchen and Private Brands Revenue business by 4X Y-o-Y and 5X Y-o-Y, respectively▪ Collaborated with partners to co-create virtual brands to maximize the Revenue/Sqft▪ Improved the EBIDTA of the Private Brands Portfolio by 60% and Cloud Kitchen Business’ by 50%▪ Led initiatives to reduce Restaurant Driven Cancellations by 65% for the portfolio▪ Improved the AOV and ABS of the portfolio, to one of the highest in India, by using Make your own bowls/combos and Meal completion initiatives

▪ Responsible for the growth of business of Market Place of Women’s Footwear contributing to 70% of the Sales in the category▪ Responsible for Stock Planning for the major promotional events through Buy or warehouse in warding▪ Boosted the growth of the category by bringing exclusive sellers/brands on the platform▪ Collaborating with Sellers to close business plans, customize offerings with respect to selection and prices▪ Liaising with the Merchandizing team for designing marketing plans for the sellers and with product team to improve the seamless journey of the customers and the seller on the platform▪ Grew the Market place business by 73% Unit Wise and 75% Revenue Wise▪ Grew the revenue of Marketplace business by 80% in BBD ’18, Y-o-Y

• Responsible for the growth of business of Men’s Clothing – Upper Wear and Winter Wear contributing to 65% of the Sales under Men’s Clothing and 15% at Lifestyle Cluster Level• Responsible for developing business plan for the growth of the category by analysing the customer needs and Organization roadmap• Directing a team to improve the selection and product offerings under the category• Pricing and Merchandizing the offerings in accordance with the properties/promotions as per the Business Plan/Metrics• Responsible for strategizing and launch the Private Label for Upper Wear under Men’s Clothing• Liaising with the marketing team for designing the Marketing Plan for the monthly/weekly/special promotional events • Collaborating with the merchants for reducing the returns and resolving customer complaints• Periodic Competitor Analysis and plugging of the gaps in the selection• Responsible for the Sales/Account Management of the National Brands Like Flying Machine, Mufti, Wrangler, Numero Uno, Jockey, etc.• Led an initiative to minimize the Merchant Complaints about Returns and Return Charges

I am responsible for the below mentioned things/activities:• Developing business plan for the growth of the category• Strengthening category sourcing by partnering with regional distributors, unstructured merchants, aggregators and manufacturers• Achieving key business metric targets in order to achieve Category Vision• SPOC for adoption of IDMS (Automated Deal Submission System) across the Fashion Meta category• Closely working with Merchants in order to reduce returns and complaints• Responsible for new merchant acquisition and building pipeline

Worked as an Account Manager in Men’s Clothing Category and handled Jeans, Rain Wear and Winter Wear Leaf Categories.Responsible for building Rain Wear and Winter Wear Categories under Men's Clothing