- Led the concept proofing of new business strategies and ideas, driving innovation and launching new initiatives to support business growth.- Expanded customer engagement tools within the system, introducing new insights and measures that increased overall product engagement.

- Led the Inbound Sales strategy, focusing on refining processes and driving scalability, successfully expanding the sales team from 45 to 100 members.- Developed and implemented a comprehensive WhatsApp and Email marketing strategy tailored for the entire merchant journey, from onboarding through to retention. This initiative enhanced brand coherence, built trust, and significantly improved overall product awareness.- Provided critical data insights to the account management… Show more - Led the Inbound Sales strategy, focusing on refining processes and driving scalability, successfully expanding the sales team from 45 to 100 members.- Developed and implemented a comprehensive WhatsApp and Email marketing strategy tailored for the entire merchant journey, from onboarding through to retention. This initiative enhanced brand coherence, built trust, and significantly improved overall product awareness.- Provided critical data insights to the account management team, redefining their targets based on account retention difficulty levels. This strategic adjustment led to improved focus and enhanced team performance. Show less

- Conducted in-depth product and business analysis to identify key areas for potential improvement, directly contributing to optimized processes and strategies.- Led retention analysis for products up for yearly renewal, developing a merchant activity-based scoring system that identified a specific target audience. This approach resulted in a 28% reduction in efforts while maintaining sales targets.- Utilized data-driven insights to identify business gaps and performed root… Show more - Conducted in-depth product and business analysis to identify key areas for potential improvement, directly contributing to optimized processes and strategies.- Led retention analysis for products up for yearly renewal, developing a merchant activity-based scoring system that identified a specific target audience. This approach resulted in a 28% reduction in efforts while maintaining sales targets.- Utilized data-driven insights to identify business gaps and performed root cause analysis (RCA) to ensure the smooth and efficient flow of business operations. Show less

Industrial Engineering Project: Material Flow and Process Efficiency- Conducted a comprehensive material flow analysis at a vendor site, identifying key areas for improvement to enhance material flow and overall process efficiency.- Performed a detailed time study analysis and applied the Kaizen approach to optimize the packaging line, leading to significant time savings and increased productivity.

Research Project: Skin Electroporation:- Contributed to a multidisciplinary project on skin electroporation, focusing on computational modeling to validate experimental results.- Utilized OpenFOAM simulations to test and refine the experimental data, ensuring accuracy and enhancing the overall understanding of the electroporation process.